Authors & Featured Experts

Founder and CEO of SearchPilot (spun out of Distilled), Will pioneered large-scale SEO A/B testing and brings hard experimental discipline to a field full of untested claims. Essential for teams that want to validate GEO changes rather than guess.

Head of AI Search & SEO Communications at Wix, Crystal translates schema, structured content, and AI search into accessible guidance for practitioners and small businesses. A prolific speaker at Google Search Central, BrightonSEO, and Moz on staying visible in generative search.

Director of Digital Strategy at local-SEO agency RicketyRoo and a frequent conference speaker, Amanda focuses on reviews, Google Business Profile, and entity consistency across surfaces — the groundwork for showing up in AI local recommendations.

Head of Content at Ahrefs, Joshua turns SEO fundamentals into clear, widely-used guides, audits, and templates. A go-to reference for translating GEO basics into repeatable content checklists.

Organic growth leader (Hims & Hers, formerly HubSpot) known for her 'Heavy Hitter' framework that re-tiers pages by conversion value rather than traffic. A strong voice for prioritizing revenue over vanity metrics as zero-click AI search erodes clicks.

Award-winning SEO and content strategist (Wise) and co-founder of B-DigitalUK, Rejoice champions fact-based, semantically rich content built to be cited — not just ranked. A frequent Lumar and Wix contributor on structured, authoritative content.

Founder and CEO of RMW Commerce Consulting and host of The Watson Weekly, Rick is an independent ecommerce and marketplaces analyst read by tens of thousands of retail executives. Useful for commerce infrastructure, merchant strategy, and preparing for AI-mediated product discovery.

Evan Bailyn is the founder and CEO of First Page Sage, an SEO and content firm he started in 2009 and grew into one of the largest thought-leadership SEO agencies in the US. In 2023 his firm began offering Generative Engine Optimization (GEO), the practice of getting brands recommended by generative engines like ChatGPT, Perplexity, and Gemini, and he is frequently cited as an early popularizer of the term. He is a best-selling author and speaker who has lectured on SEO and AI search at universities including Stanford.

Craig Campbell is a Glasgow-based SEO consultant and trainer with over 20 years in search, running consultancy and training alongside his agency work. He is best known for his large YouTube channel, Craig Campbell SEO, where he publishes practical tutorials on SEO, link building, affiliate marketing, and website flipping. He is a frequent conference speaker at events such as Affiliate World and Chiang Mai SEO.

Stephan Spencer is co-author of the O'Reilly classic The Art of SEO, and author of Google Power Search and Social eCommerce. He founded the SEO agency Netconcepts in 1995 and grew it internationally before selling it in 2010, and now works as a consultant, speaker, and podcast host (Marketing Speak and Get Yourself Optimized). His work centers on durable, fundamentals-driven SEO strategy.

Eric Enge is President of Pilot Holding and the lead co-author of The Art of SEO, widely referred to as the industry's bible of search. He previously founded Stone Temple Consulting, an award-winning digital marketing agency acquired by Perficient in 2018, and is known for large-scale, data-driven studies on SEO and content quality. His recent work, including the book Using Generative AI for SEO, focuses on separating hype from what actually works in AI search.

Matt Diggity is an American SEO entrepreneur and affiliate marketer, founder of Diggity Marketing, LeadSpring, The Search Initiative, and the Chiang Mai SEO Conference. He is known for a testing-driven approach to search and created the Affiliate Lab course. He publishes widely on YouTube and offers public commentary on GEO/AEO relative to core SEO fundamentals.

Mike Blumenthal is a co-founder and analyst at Near Media, where he researches reputation, reviews, and local search, and has been a leading local SEO voice for nearly two decades. He previously co-founded LocalU and GatherUp (GetFiveStars), and writes a widely read tactical newsletter on Google Business Profile and local search. Much of his current work involves recorded consumer-behavior research into how people actually search locally.

Joy Hawkins is the owner of local SEO agency Sterling Sky, as well as the Local Search Forum and LocalU, and has worked in the industry since 2006. She is a recognized authority on Google Business Profile and local ranking factors, and has been a Google Product Expert since 2012. She writes for Search Engine Land and speaks regularly at conferences such as MozCon and Pubcon.

Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in search and AI by building a structured data layer. Before founding the company, she spent 14 years at Cisco leading global online support strategy. She is one of the industry's leading voices on structured data and Schema markup, and a frequent conference speaker and blogger.

Samy Ben Sadok is a senior SEO specialist focused on Shopify and ecommerce technical SEO, working on site architecture, indexing, and structured data for online stores. He publishes regularly on LinkedIn about SEO strategy, the tooling landscape, and how merchants can compete in crowded verticals. His practical, platform-specific take makes him a useful voice for store owners refining their technical foundations.

Shegun Otulana is founder and CEO of Harmony Venture Labs, the studio behind Frase.io, an AI-driven content and answer-engine optimization platform. A serial SaaS entrepreneur, he previously built Therapy Brands before a 2021 exit. Through Frase he publishes on AI visibility—how brands get measured, tracked, and cited across AI search engines—and on where content optimization is heading.

Ethan Smith is founder and CEO of Graphite, a San Francisco SEO and growth-marketing agency whose clients have included MasterClass, Thumbtack, and Ticketmaster. He is a partner at Reforge and an adjunct marketing professor at IE Business School. Smith publishes data-backed research on AEO, GEO, and AI SEO, arguing that AI search is a far bigger channel than most marketers assume and pressing for clearer, evidence-driven terminology.

Tobias 'Tobi' Lütke is the founder and CEO of Shopify, the commerce platform powering millions of merchants worldwide. A programmer by background, he grew Shopify from an online snowboard shop into core commerce infrastructure, pushing the company toward open APIs, developer tooling, and increasingly AI-driven, agentic commerce. His posts on X shape how operators and builders think about the future of buying and selling online.

Harley Finkelstein is President of Shopify and one of the most visible voices in DTC commerce and entrepreneurship. A lawyer and serial entrepreneur, he champions independent merchants and frequently shares the trends reshaping ecommerce, retail, and AI-era commerce. He speaks widely and hosts conversations with founders and operators about building durable brands.

Kurt Elster is the founder of Ethercycle, a Shopify Plus agency, and host of The Unofficial Shopify Podcast, one of the longest-running shows for Shopify merchants with hundreds of episodes. He advises DTC brands on conversion rate optimization, store design, and growth tactics, translating technical Shopify know-how into practical, repeatable playbooks.

Kelly Vaughn is an engineering leader at Zapier working on AI orchestration, and the founder of The Taproom, a Shopify Plus development agency she built and later sold. She co-hosts Commerce Tea and is a widely followed voice on Shopify development, engineering leadership, and career growth. She frequently speaks and writes for developers and store operators.

Chase Clymer is co-founder of Electric Eye, a Shopify-focused ecommerce agency, and host of Honest Ecommerce, a weekly podcast offering online store owners candid, actionable growth advice. He works with DTC brands on design, development, and marketing built around Shopify, and shares tactics distilled from hundreds of merchant conversations.

Nick Trueman is the host of the Winning With Shopify podcast, which he launched in 2018 to help store owners start, grow and scale on Shopify. He runs a UK-based PPC and SEO agency and has worked in search since the late 2000s, focusing on organic revenue growth for Shopify brands. His weekly episodes interview founders, growth experts and top app makers.

Steve Hutt is the host of eCommerce Fastlane, a top-rated Shopify growth and marketing podcast with hundreds of episodes. Based in Canada, he is a longtime commerce veteran and former Senior Merchant Success Manager at Shopify Plus, and has founded DTC brands of his own. His show focuses on acquisition, conversion, retention and where AI efficiency meets human connection for merchants.

Ezra Firestone is the founder of Smart Marketer, an education brand teaching ecommerce operators to grow through an integrated mix of SEO, paid media, email and conversion optimization. He is a hands-on DTC operator himself, having built and scaled his own consumer brands and app businesses. Through Smart Marketer's courses and YouTube channel he shares full-funnel growth playbooks.

Luke Carthy is a UK-based ecommerce SEO and conversion consultant known for hands-on technical optimization of product pages, on-site search and faceted navigation. He has worked with brands including Caterpillar and Renault and speaks internationally on ecommerce SEO and CRO. On his blog and newsletter he shares real-world case studies and technical SEO insights.

Paul Rogers is the founder and managing director of Vervaunt, a UK ecommerce consultancy and performance-marketing agency focused on replatforming, technology selection and CX auditing for brands like GANNI, Dr Martens and Paul Smith. He has worked in digital commerce since 2008 and co-hosts the Inside Commerce podcast with James Gurd. His work centers on commerce architecture and platform decisions.

James Gurd is the founder of Digital Juggler, an independent ecommerce strategy and replatforming consultancy he launched in 2009. With more than 20 years' experience, he has advised B2C and B2B brands including FatFace, Victoria Beckham, Mars and The Wine Society on platform selection and digital transformation. He co-hosts the Inside Commerce podcast with Paul Rogers.

Steve Chou is the founder of MyWifeQuitHerJob.com and a widely followed ecommerce educator who teaches people how to start and grow online stores. He is also a hands-on operator, running an ecommerce business with his wife, and shares tutorials through his podcast and YouTube channel. His content spans store building, marketing and using new tools including AI for commerce.

Andrew Youderian is the founder of eCommerceFuel, a private community and podcast for established, six-to-eight-figure store owners. A former DTC operator who built and sold his own online businesses, he now runs the community's annual State of the Merchant research and interviews successful operators on his podcast. His work benchmarks what high-performing ecommerce founders are actually doing.

Eric Bandholz is the founder and CEO of Beardbrand, a men's grooming brand he launched in 2012 that grew out of the Urban Beardsman blog and YouTube channel. A former Merrill Lynch financial analyst who appeared on Shark Tank, he is a widely followed voice on building a founder-led, content-driven direct-to-consumer brand. He publishes and speaks candidly about brand storytelling, community, and running an ecommerce business.

Nik Sharma is the founder and CEO of Sharma Brands, a growth advisory known widely as 'The DTC Guy.' He previously led direct-to-consumer efforts at Hint Water and VaynerMedia, and hosts the Limited Supply podcast on ecommerce and brand building. He writes and speaks frequently about performance branding, media buying, and the mechanics of scaling modern consumer brands.

Moiz Ali is the founder of Native, the deodorant brand he scaled to roughly $100M in revenue and sold to Procter & Gamble in 2017. He co-hosts the Limited Supply podcast and is a candid operator voice on scaling consumer brands, unit economics, and exits. He shares scrappy, tactical stories about how he built and grew Native as a bootstrapped DTC brand.

Kristen LaFrance is a direct-to-consumer retention and community expert who previously led Resilient Retail at Shopify and served as Director of Community at Repeat. Known in DTC circles for championing customer retention, CX, and community-led growth, she now advises brands independently. She teaches that turning new buyers into loyal, repeat customers is one of the highest-leverage moves a brand can make.

Kaleigh Moore is a freelance writer and content strategist who has spent over a decade reporting on ecommerce and retail for Forbes, Vogue Business, ADWEEK and others. She now positions herself as a human-led AEO (answer engine optimization) strategist for B2B SaaS, focused on building LLM visibility through subject-matter expertise and content. She writes and teaches about how brands can create content that AI answer engines cite and surface.

Taylor Holiday is the founder and CEO of Common Thread Collective, a remote ecommerce growth agency known for its data-backed approach to direct-to-consumer marketing. A former New York Yankees draft pick turned marketer, he is widely followed for his frameworks on CAC, contribution margin, and forecasting. He writes and speaks frequently about the economics of scaling DTC brands.

Cody Plofker is a direct-to-consumer growth and paid-media operator who scaled Jones Road Beauty as CMO and then CEO before stepping into a board role in 2026 to focus on building funnels and running ads. He is widely followed for practical takes on paid social creative, media buying, and full-funnel demand capture. He shares hands-on tactics for growing DTC brands profitably.

Web Smith is the founder of 2PM, a media company, advisory firm and seed investor that studies where media meets commerce, started as a newsletter in 2016 and now read by hundreds of thousands. He co-founded Mizzen+Main and has advised and invested in numerous DTC brands. He is influential for thrice-weekly essays that blend deep data with historical context to explain how and why people consume.

Matt Hertz is the founder and CEO of Third Person, a matchmaking platform that helps ecommerce brands find the right third-party logistics (3PL) partner. He was an early operations leader at Rent the Runway and Birchbox, and previously ran the fulfillment consultancy Second Marathon, advising brands such as Away, BarkBox, and Milk Bar. He writes and speaks widely about warehousing, fulfillment, and ecommerce supply-chain operations.

Kiri Masters founded the Amazon-focused agency Bobsled Marketing (acquired in 2022) and now leads retail marketplace strategy at Acadia. She is a Forbes contributor on retail marketplaces and co-author of "Amazon for CMOs," and hosts podcasts on the retail media industry. She covers how brands win visibility across Amazon and the fast-growing retail media landscape.

Jason Wong is a DTC entrepreneur and angel investor, founder of the beauty brand Doe Lashes and the holding/venture company Pughaus (Wonghaus Ventures). He has invested in and advised dozens of consumer and ecommerce-tech companies, including Triple Whale and Postscript, and is an active operator voice on social media. He shares hands-on lessons on launching and scaling DTC brands.

Jason Del Rey is a veteran commerce journalist and author of "Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets." After a decade covering Amazon and retail at Recode and a stint at Fortune, he founded The Aisle, an independent publication on the AI era of commerce, and created the "Land of the Giants: The Rise of Amazon" podcast. He reports on the power shifts among Amazon, Walmart, and the retail giants.

Chase Dimond is a partner at the email-marketing agency Structured, which he co-founded after running Boundless Labs, and is credited with driving more than $200M in email-attributable revenue for ecommerce brands. He is a prolific creator and educator on retention, lifecycle, and email/SMS marketing. He publishes playbooks, courses, and newsletters for DTC operators.

Bill D'Alessandro founded and ran Elements Brands, one of the original ecommerce holding companies that bought and scaled digitally native consumer brands before it was acquired. He now leads corporate development at FoodScience and co-hosts the popular "Acquisitions Anonymous" podcast about buying and operating small businesses. He shares an operator's view on acquiring, financing, and scaling DTC and CPG brands.

Aaron Orendorff is a content strategist and founder of iconiContent, and the former Editor-in-Chief of Shopify Plus and VP of Marketing at Common Thread Collective. His writing on ecommerce and DTC has appeared in The New York Times, Entrepreneur, Business Insider, and Mashable. He specializes in long-form, editorial content strategy for commerce brands.

Alex (Alexandra) Greifeld is the ecommerce operator and writer behind No Best Practices, a widely read newsletter on DTC growth strategy, and the fashion-focused "DTC Fashion Decoded." With 15 years in fashion ecommerce at brands like Coach, Kate Spade, and Bonobos, she consults on acquisition and retention for brands including Jones Road Beauty and Larroudé. She writes candid, data-driven takes on channels, email, and revenue attribution.

Drew Sanocki is the founder and executive chairman of PostPilot, the direct-mail platform built for DTC and ecommerce brands, which he co-founded with Michael Epstein. A multi-exit operator and investor with 20+ years in ecommerce, he has long published practical retention marketing under the 'Nerd Marketing' banner. His work centers on lifecycle marketing, customer retention, and full-funnel discovery for online stores.

Rabah Rahil is a DTC marketing leader who served as CMO and then chief evangelist at ecommerce analytics platform Triple Whale, and later as CMO at FERMÀT. He is known as a leading voice on attribution, measurement, and profitable media buying for online brands, and remains an investor and partner in Triple Whale. He publishes widely on ecommerce data, analytics, and growth.

Eli Weiss is VP of Retention Advocacy at Yotpo, drawing on brand-side experience leading customer experience and retention at Jones Road Beauty and OLIPOP. He writes a weekly newsletter read by tens of thousands of operators on brand building, customer relationships, and sustainable growth. His focus is treating CX and post-purchase communication as core retention and LTV drivers.

Andrew Faris runs AJF Growth and hosts The Andrew Faris Podcast, sharing tactical, candid ecommerce growth strategy. He has grown DTC brands since 2014 as a media buyer, head of strategy at Common Thread Collective, and CEO of the DTC aggregator 4x400. His perspective centers on profitability and unit economics as the foundation of sustainable growth.

Carl Weische is the founder and CEO of ACCELERATED, a conversion-rate-optimization agency he bootstrapped to run CRO for 8-, 9-, and 10-figure DTC brands such as AG1, Huel, and The Oodie. He also built Conversion.io, spun out of the agency to run AI-powered conversion optimization at scale. He publishes actively on landing pages, AOV, and conversion strategy for ecommerce.

David Herrmann is the president and founder of Herrmann Digital, a paid-media agency specializing in social advertising across Meta, Pinterest, and Snapchat for DTC brands. Widely regarded as a media buyer's media buyer, he is known for candid takes on creative, CAC, and acquisition. He shares paid-media learnings that help brands understand where real demand comes from.

Davie Fogarty is an Australian entrepreneur best known as the founder of DTC loungewear brand The Oodie, which he grew into a multi-hundred-million-dollar business, and of The Davie Group, which oversees several consumer brands. He appears as an investor on Shark Tank Australia and teaches ecommerce operators through Daily Mentor. His YouTube channel documents practical lessons on building and scaling online brands.

Sarah Levinger is a psychology-based creative strategist and Forbes-featured consumer behavior analyst who helps DTC brands like HexClad, True Classic, and Fabletics lift paid-advertising ROI through emotionally resonant creative. She heads Tether Insights, applying behavioral science and psychographic research to ad creative. Her work translates subconscious decision-making—anchoring, loss aversion, emotional resonance—into higher-performing campaigns.

Dara Denney is a performance-creative strategist and Chief Evangelist at Motion, where she teaches brands how to test and scale Meta and TikTok ad creative. She previously led performance marketing at Thesis, managing over $100M in ad spend, and now runs her own creative consultancy and a 100K-subscriber YouTube channel focused on DTC ad creative.

Savannah Sanchez is the founder of The Social Savannah, a paid-social creative agency that produces high-volume UGC ad creative for leading DTC brands. A badged TikTok Marketing Partner and Meta Business Partner, she is known for an industrial, checklist-driven approach to shipping hundreds of TikTok and Meta ads per week.

Gretta van Riel is a Melbourne-based serial entrepreneur and Forbes 30 Under 30 honoree who has built multiple seven-figure DTC brands, including SkinnyMe Tea and The 5th watches. She is known for influencer-led launch strategies and teaches ecommerce founders through Foundr's Start & Scale course.

Sujan Sarkar is the co-founder of OneLittleWeb, an SEO agency he launched in 2018 that has worked with over a thousand businesses on data-driven organic growth, digital PR, and authority link building. He specializes in SaaS and B2B SEO and increasingly publishes on AI-powered search visibility.

Jason Hennessey is the founder and CEO of Hennessey Digital, an agency specializing in SEO for law firms and service businesses, and author of the book "Law Firm SEO." He is a widely cited SEO educator and speaker with a strong focus on local and legal search.

AJ Ghergich is the Global VP of Consulting Services at Botify, where he leads senior search consultants helping enterprise brands adapt to the changing search and AI landscape. A 20-year SEO and content veteran who founded the Ghergich & Co agency, he is a frequent enterprise-SEO speaker and holds the @SEO handle on X.

Loren Baker is the founder of Search Engine Journal, which he started in 2003 and which became one of the industry's leading SEO news publications before its acquisition by Alpha Brand Media. He now serves as an advisor to SEJ and co-founded the digital strategy agency Foundation Digital.

Eric Siu is the CEO of digital marketing agency Single Grain and host of the Leveling Up podcast, as well as co-host of the Marketing School podcast with Neil Patel. He is a prominent growth-marketing voice with a large YouTube and podcast following covering SEO, content, and AI-driven marketing.

Nathan Gotch is a US-based SEO trainer, founder of Gotch SEO and Gotch SEO Academy, and co-founder and CEO of the SEO content tool Rankability. He teaches practical, fundamentals-first frameworks for content, topical authority, and increasingly AI search, and reaches a large audience through his YouTube channel and courses.

Kyle Roof is co-founder and lead SEO at the international agency High Voltage SEO and the inventor of the on-page tool PageOptimizer Pro. He is best known for scientific SEO testing, developing a patented method (US Patent 10,540,263 B1) for isolating single variables as ranking factors, and co-founds and teaches at Internet Marketing Gold.

Suganthan Mohanadasan is a technical SEO consultant with more than 20 years of experience, co-founder and technical SEO lead at the UK-based agency Snippet Digital, and co-creator of the AI content platform Keyword Insights. He specialises in structured data and scalable search architecture, writes for outlets like Search Engine Journal, and builds open-source MCP servers and tools that feed real SEO data into AI systems.

Glen Allsopp, long known online as ViperChill, is the founder of the SEO research publication Detailed, which was acquired by Ahrefs, where he now works on marketing and product. He is best known for in-depth research into how large brands and parent companies dominate Google's results, and for competitive SERP and authority-site analysis.

Kasra Dash is a UK-based SEO consultant, strategist, speaker and educator specialising in Google-update recovery, affiliate SEO, and topical authority. Through kasradash.com and his YouTube channel he publishes practitioner roundups and commentary on GEO, AI Overviews, and the wider SEO landscape.

Fery Kaszoni is the founder and CEO of Search Intelligence, a UK-based digital PR agency he started in 2014 and scaled into a global operation serving 150+ clients. A former full-stack developer, he is one of the UK's most visible voices in digital PR, known for data-driven, reactive, and expert-commentary campaigns that earn media coverage and authoritative links.

Leo Soulas is the founder of Keyword Cupid and co-founder of Signal Boy, SEO tools that apply data science to keyword clustering, topical mapping, and content planning. A serial entrepreneur across SaaS and SEO, he focuses on automating keyword strategy so agencies can build more consistent, scalable search systems.

Bastian Grimm is CEO, co-founder and director of organic search at Peak Ace, a Berlin-based performance marketing agency, with more than 20 years in technical and large-scale international SEO. A prolific keynote speaker named Search Personality of the Year at the 2019 European Search Awards, he has led search for clients including Airbnb, TUI and AutoScout24.

Barry Adams is the founder of Polemic Digital, a UK-based specialist SEO consultancy, and one of the industry's few dedicated experts in SEO for news publishers. Active in search since the late 1990s, he co-founded the News & Editorial SEO Summit and advises major media companies on technical and editorial SEO. He writes widely for outlets such as Search Engine Land and lectures on news SEO.

Fili Wiese is a former senior Google Search Quality engineer and co-founder of SearchBrothers, where he and Kaspar Szymanski deliver technical SEO audits and Google penalty recovery. He is known for deep expertise in crawling, indexing, webmaster policies and link risk, and has published on both Google's and Bing's official webmaster blogs. He is a frequent international conference speaker.

Pedro Dias is a London-based search findability architect and consultant, and founder of Visively. He spent nearly six years on Google's Search Quality team as a webspam analyst before leading SEO and growth for enterprises including eBay and Reach plc. He now focuses on technical SEO, product SEO and findability across AI-driven search.

Vanessa Fox created Google's Webmaster Central and the first version of Google Search Console, shaping how site owners understand their search presence. She is the author of Marketing in the Age of Google and co-founder of the search analytics platform Keylime Toolbox. She has long focused on making search data actionable for businesses of all sizes.

Cindy Krum is the founder and CEO of MobileMoxie and a pioneer of mobile SEO, author of Mobile Marketing: Finding Your Customers No Matter Where They Are. She is known for forward-looking concepts such as Entity-First Indexing and 'Fraggles' for understanding SERP features. MobileMoxie builds mobile-focused SEO tools used to preview real mobile search results.

Darren Shaw is the founder of Whitespark, an Edmonton-based local SEO software and services company he started in 2005. He runs the widely cited annual Local Search Ranking Factors survey and is a leading educator on local citations, reviews and Google map-pack rankings. His research and tools support agencies and businesses worldwide.

Miriam Ellis is a veteran local search columnist who served as Moz's Local Search Scientist and subject-matter expert for over a decade, writing many of its most-read local SEO guides. She now runs Miriam Ellis Consulting, partnering with brands like Semrush, Whitespark and GatherUp on local content and strategy. She is a longtime advocate for small local businesses.

Greg Gifford is Chief Strategy Officer at SearchLab Digital and one of the most in-demand local SEO speakers, known for movie-themed, tactics-packed presentations. He specializes in local search for the automotive industry and other service businesses, with well over a decade of hands-on experience. He speaks at digital marketing conferences worldwide.

Claire Carlile is the Local Search Expert at BrightLocal and founder of Claire Carlile Marketing, with over 20 years in SEO and local search. A recognized Google Business Profile Product Expert, she builds and teaches practical local SEO courses through BrightLocal Academy and helps small and mid-sized businesses win local visibility.

Ben Fisher is co-founder of Steady Demand, a local SEO and Google Business Profile agency, and a Google Business Profile Diamond Product Expert hand-picked by Google. Working in SEO since the 1990s, he specializes in GBP management, reviews and reputation, and contributes to the Local Search Ranking Factors survey.

Ryan Jones is Senior Vice President of SEO at Razorfish, where he leads search strategy for Fortune 500 clients and an international team. A developer-turned-SEO, he builds tools like SERPrecon and the satirical WTFSEO blog, and speaks widely on analytics and enterprise search.

Dan Taylor is Head of Technical SEO at SALT.agency, a technical SEO consultancy with UK and US offices. He is credited with coining the term 'edge SEO' and won the inaugural TechSEO research competition for his work on CDN and edge-based SEO implementations. He writes regularly for Search Engine Journal.

Adam Gent is a senior SEO and technical consultant running Gent of Search, and co-founder of the indexing-monitoring tool Indexing Insight. A former product manager at DeepCrawl (now Lumar), he specializes in SEO product management and helping in-house teams ship technical fixes with engineering. He writes the SEO Sprint newsletter.

Orit Mutznik is an enterprise and international SEO leader who has worked in-house across e-commerce and regulated industries, including eToro, 888 and SilkFred. Trilingual and a frequent conference speaker, she specializes in technical, international and e-commerce SEO and now advises as an SEO/AEO consultant.

Ian Lurie founded the digital marketing agency Portent in 1995 and now works as an independent consultant advising brands on SEO, content, analytics and strategy. With three decades in the field, he teaches popular LinkedIn Learning courses and writes and speaks widely on marketing and search.

Kyle Risley is Senior SEO Lead at Shopify, where he shapes SEO strategy for the e-commerce platform and hosts community office hours for merchants. Before Shopify he worked in SEO at TripAdvisor and VistaPrint, spanning travel, SaaS and e-commerce.

Ryan Stewart is the founder and managing partner of WEBRIS, a search-marketing agency, and creator of The Blueprint Training, an education platform teaching agencies how to sell and deliver SEO. He has built and sold several businesses driven by search marketing and run performance campaigns for brands including Target and Shopify. His work blends SEO, paid media, and CRO to grow ecommerce and lead-gen businesses.

Ross Tavendale is the founder and managing director of Type A Media, a London-based SEO agency known for digital PR and link building. Working in SEO since 2010, he has delivered campaigns for clients such as Etihad Airways and Boots, and he hosts the Canonical Chronicle, a video series covering SEO news. He is a regular speaker at BrightonSEO and other industry events.

Nate Matherson is the co-founder and CEO of Positional, a content marketing and SEO platform, and a two-time Y Combinator alum who previously founded LendEDU and ContainIQ. He writes and podcasts about SEO operations, programmatic content, and emerging AI-visibility workflows. Positional joined Daydream in 2025.

Jeff Coyle is the co-founder and Chief Strategy Officer of MarketMuse, an AI content-strategy platform acquired by Siteimprove in 2024. With more than 25 years in search, he helps teams build topical authority and turn semantic research into content plans. He is a frequent speaker on content quality, AI, and knowledge graphs.

Paul Roetzer is the founder and CEO of Marketing AI Institute and SmarterX, and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business. He hosts The Artificial Intelligence Show podcast and created the Marketing AI Conference (MAICON). A former agency founder, he focuses on making AI approachable and actionable for marketers.

Mike Kaput is the Chief Content Officer of SmarterX and Marketing AI Institute and co-author of Marketing Artificial Intelligence. He co-hosts The Artificial Intelligence Show, a weekly podcast breaking down AI news for marketers, and writes and speaks widely on how businesses adopt AI. His work centers on turning fast-moving AI developments into practical operating guidance.

Shuang Esther Shan is a senior content marketing manager at Shopify, where she hosts and produces Shopify Masters, the platform's flagship podcast interviewing founders and experts about building and scaling brands. A storyteller focused on commerce, she surfaces the operating lessons behind successful DTC businesses.

Adam Levinter is the CEO of Scriberbase and D2C Brands Group and a host of Shopify Masters, interviewing ecommerce founders about building and scaling their brands. He is the author of The Subscription Boom and a lecturer at the University of Toronto, focusing on DTC operations, subscription models, and customer loyalty.

Rhian Beutler is the co-founder of venntov, the bootstrapped Shopify app company behind SEO Manager and Order Lookup, and co-host of the Commerce Tea podcast about succeeding on Shopify. She has spent over a decade building tools and content for Shopify merchants and is a recognized voice on the Shopify app ecosystem.

Molly Pittman is CEO and Managing Partner of Smart Marketer, where she leads education and agency services for ecommerce brands. A former VP at DigitalMarketer, she has certified thousands of marketers in paid traffic and customer acquisition and co-hosts the Perpetual Traffic podcast.

Ryan Deiss is the founder and CEO of DigitalMarketer, a leading provider of digital marketing training and certifications, and the founder of the Traffic & Conversion Summit. He is the creator of the Customer Value Optimization methodology and a widely followed voice on building repeatable marketing systems for growth-stage and DTC brands.

Richard Lazazzera is an ecommerce entrepreneur and former Shopify Growth Team strategist who founded A Better Lemonade Stand, an ecommerce education resource and community he grew to reach hundreds of thousands of entrepreneurs monthly. He is known for approachable, beginner-friendly guides on building, launching, and growing online stores.

Tanner Larsson is the founder and CEO of Build Grow Scale, an ecommerce optimization agency working with 7-8 figure Shopify and DTC brands on what it calls revenue optimization, a variation on conversion rate optimization. He is the author of Ecommerce Evolved and has been building and scaling online stores since 2001.