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  7. Ethan Smith
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Ethan Smith

Founder & CEO, Graphite · SEO/AEO Growth

Ethan Smith is founder and CEO of Graphite, a San Francisco SEO and growth-marketing agency whose clients have included MasterClass, Thumbtack, and Ticketmaster. He is a partner at Reforge and an adjunct marketing professor at IE Business School. Smith publishes data-backed research on AEO, GEO, and AI SEO, arguing that AI search is a far bigger channel than most marketers assume and pressing for clearer, evidence-driven terminology.

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Posts by Ethan Smith

1 posts
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Expert Watch · Ethan Smith — Founder & CEO, Graphite · SEO/AEO Growth

Ethan Smith is founder and CEO of Graphite, a San Francisco SEO and growth-marketing agency whose clients have included MasterClass, Thumbtack, and Ticketmaster. He is a partner at Reforge and an adjunct marketing professor at IE Business School. Smith publishes data-backed research on AEO, GEO, and AI SEO, arguing that AI search is a far bigger channel than most marketers assume and pressing for clearer, evidence-driven terminology.

#Expert Watch#GEO#AEO
Ethan Smith
1802026/07/12

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