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  7. Kristen LaFrance
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Kristen LaFrance

DTC Retention & Community Consultant · ex-Shopify Resilient Retail

Kristen LaFrance is a direct-to-consumer retention and community expert who previously led Resilient Retail at Shopify and served as Director of Community at Repeat. Known in DTC circles for championing customer retention, CX, and community-led growth, she now advises brands independently. She teaches that turning new buyers into loyal, repeat customers is one of the highest-leverage moves a brand can make.

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Posts by Kristen LaFrance

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Expert Watch · Kristen LaFrance — DTC Retention & Community Consultant · ex-Shopify Resilient Retail

Kristen LaFrance is a direct-to-consumer retention and community expert who previously led Resilient Retail at Shopify and served as Director of Community at Repeat. Known in DTC circles for championing customer retention, CX, and community-led growth, she now advises brands independently. She teaches that turning new buyers into loyal, repeat customers is one of the highest-leverage moves a brand can make.

#Expert Watch#GEO#AEO
Kristen LaFrance
2602026/07/12

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