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Founder, iconiContent · DTC content strategist, ex-Shopify Plus EiC
Aaron Orendorff is a content strategist and founder of iconiContent, and the former Editor-in-Chief of Shopify Plus and VP of Marketing at Common Thread Collective. His writing on ecommerce and DTC has appeared in The New York Times, Entrepreneur, Business Insider, and Mashable. He specializes in long-form, editorial content strategy for commerce brands.