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  7. Cody Plofker
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Cody Plofker

Board Member & ex-CEO, Jones Road Beauty · DTC paid media

Cody Plofker is a direct-to-consumer growth and paid-media operator who scaled Jones Road Beauty as CMO and then CEO before stepping into a board role in 2026 to focus on building funnels and running ads. He is widely followed for practical takes on paid social creative, media buying, and full-funnel demand capture. He shares hands-on tactics for growing DTC brands profitably.

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Posts by Cody Plofker

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Expert Watch · Cody Plofker — Board Member & ex-CEO, Jones Road Beauty · DTC paid media

Cody Plofker is a direct-to-consumer growth and paid-media operator who scaled Jones Road Beauty as CMO and then CEO before stepping into a board role in 2026 to focus on building funnels and running ads. He is widely followed for practical takes on paid social creative, media buying, and full-funnel demand capture. He shares hands-on tactics for growing DTC brands profitably.

#Expert Watch#GEO#AEO
Cody Plofker
972026/07/12

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