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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Barry Hott is a growth and performance marketing consultant and founder of Hott Growth, based in Brooklyn, New York. He has managed hundreds of millions in paid social spend for brands from AT&T and Toyota to DTC names like Athletic Greens, Keeps and Hubble. He is widely known for championing 'ugly ads' — authentic, native-feeling creative that outperforms polished production.

Barry Adams is the founder of Polemic Digital, a UK-based specialist SEO consultancy, and one of the industry's few dedicated experts in SEO for news publishers. Active in search since the late 1990s, he co-founded the News & Editorial SEO Summit and advises major media companies on technical and editorial SEO. He writes widely for outlets such as Search Engine Land and lectures on news SEO.

Austin Brawner is the founder and CEO of Brand Growth Experts, a coaching and consulting practice that helps ecommerce owners scale from six to seven figures with the right systems in place. He hosts the Ecommerce Influence podcast, featuring interviews with world-class operators on acquisition and retention strategy. His work centers on building repeatable, retention-led growth systems for DTC brands.

Ashvin (Ash) Melwani is co-founder and CMO of Obvi, a bootstrapped collagen and health-supplement brand that scaled past $40M in sales and 250K+ customers. He is known in DTC circles for community-led product launches and performance marketing on Meta.

Anton Kraly is the founder and CEO of Drop Ship Lifestyle, an ecommerce coaching program he created in 2013 that has trained thousands of students across dozens of countries. He opened his first dropshipping store in 2007 and now teaches a 7-step blueprint for building high-ticket, niche dropshipping stores through his YouTube channel and courses.

Andrew Youderian is the founder of eCommerceFuel, a private community and podcast for established, six-to-eight-figure store owners. A former DTC operator who built and sold his own online businesses, he now runs the community's annual State of the Merchant research and interviews successful operators on his podcast. His work benchmarks what high-performing ecommerce founders are actually doing.