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  7. Gerrid Smith
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Gerrid Smith

Founder & CEO, Fortress · Link Building & Legal SEO

Gerrid Smith is the founder and CEO of Fortress, a legal marketing agency he started in 2018, and has been in SEO since launching his first agency in 2008. He built one of the earliest law-firm-focused SEO agencies (later Black Fin), which worked with more than 100 firms before its 2020 sale. His work centers on authority-building through link operations, content strategy, technical audits, and AI-driven search optimization.

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Posts by Gerrid Smith

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Expert Watch · Gerrid Smith — Founder & CEO, Fortress · Link Building & Legal SEO

Gerrid Smith is the founder and CEO of Fortress, a legal marketing agency he started in 2018, and has been in SEO since launching his first agency in 2008. He built one of the earliest law-firm-focused SEO agencies (later Black Fin), which worked with more than 100 firms before its 2020 sale. His work centers on authority-building through link operations, content strategy, technical audits, and AI-driven search optimization.

#Expert Watch#GEO#AEO
Gerrid Smith
8572026/07/12

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