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Tom Capper

Senior Search Scientist, Moz · SERP & AI Overviews Research

Head of Search Science at Moz and STAT, Tom is known for rigorous SERP and ranking-factor analysis and for turning messy data into clear conclusions. His recent work digs into AI Overviews, the 'Great Decoupling' of informational traffic, and what search data can — and can't — tell us about AI visibility.

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Posts by Tom Capper

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Expert Watch · Tom Capper — Senior Search Scientist, Moz · SERP & AI Overviews Research

Head of Search Science at Moz and STAT, Tom is known for rigorous SERP and ranking-factor analysis and for turning messy data into clear conclusions. His recent work digs into AI Overviews, the 'Great Decoupling' of informational traffic, and what search data can — and can't — tell us about AI visibility.

#Expert Watch#GEO#AEO
Tom Capper
2072026/07/11

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