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Founder, FitTea (exited) · DTC Operator
Michael Gonzalez is a direct-to-consumer operator best known as the founder and CEO of FitTea, a detox tea brand he grew to over $100 million in sales before exiting in 2021, with distribution reaching retailers from Walmart to GNC. An early adopter of Instagram influencer marketing starting in 2013, he later created the CBD-infused beverage brand HappyTea. He shares founder-led DTC commentary on X as @teaceoo.