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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Mike Kaput is the Chief Content Officer of SmarterX and Marketing AI Institute and co-author of Marketing Artificial Intelligence. He co-hosts The Artificial Intelligence Show, a weekly podcast breaking down AI news for marketers, and writes and speaks widely on how businesses adopt AI. His work centers on turning fast-moving AI developments into practical operating guidance.

Mike Blumenthal is a co-founder and analyst at Near Media, where he researches reputation, reviews, and local search, and has been a leading local SEO voice for nearly two decades. He previously co-founded LocalU and GatherUp (GetFiveStars), and writes a widely read tactical newsletter on Google Business Profile and local search. Much of his current work involves recorded consumer-behavior research into how people actually search locally.

Michele Romanow is a Canadian tech entrepreneur, investor and co-founder of Clearco (formerly Clearbanc), which she grew into one of the world's largest ecommerce funding platforms, deploying billions across thousands of companies. She stepped down as CEO in 2023 and remains executive chairman, and is a longtime "Dragon" on CBC's Dragons' Den. Her perspective centers on capital, customer-acquisition cost and profitability in DTC growth.

Michael Patrón is an eight-figure Amazon seller who shares candid, anti-guru commentary on marketplace selling — covering Amazon fees, logistics, PPC and the platform's algorithm — with a sizable following on X. He is featured on Commerce Caffeine's list of ecommerce experts.
Michael Gonzalez is a direct-to-consumer operator best known as the founder and CEO of FitTea, a detox tea brand he grew to over $100 million in sales before exiting in 2021, with distribution reaching retailers from Walmart to GNC. An early adopter of Instagram influencer marketing starting in 2013, he later created the CBD-infused beverage brand HappyTea. He shares founder-led DTC commentary on X as @teaceoo.

Matthew Kobach is a content and social media strategist known for building brand presence on platforms like Twitter/X. He was previously Director of Content Marketing at fintech startup Fast and managed digital and social media at the New York Stock Exchange. Adweek has named him among its most inspiring minds in marketing, and he is followed for concise, high-signal takes on brand voice and audience growth.