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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Nick Shackelford is a partner at Structured, a performance-marketing agency, and co-founder of the DTC beverage brand BRĒZ. Having run paid media and creative for well over 100 direct-to-consumer brands across Meta, Snap and Pinterest, he is a widely cited voice on creative testing and paid growth for ecommerce.

Neville Medhora is a copywriter and educator who runs Copywriting Course (formerly Kopywriting Kourse), teaching plain-spoken, persuasive writing frameworks to marketers and founders. He publishes prolifically across his site, X and YouTube on how to write copy that customers actually read and act on.

Nathan Nazareth is a Canadian (Vancouver) ecommerce entrepreneur and YouTuber with a large following who teaches Shopify dropshipping through free step-by-step walkthroughs and product-research content. He launched multiple six-figure dropshipping brands in his early twenties and now runs an ecommerce education platform and courses.
Nathan Gotch is a US-based SEO trainer, founder of Gotch SEO and Gotch SEO Academy, and co-founder and CEO of the SEO content tool Rankability. He teaches practical, fundamentals-first frameworks for content, topical authority, and increasingly AI search, and reaches a large audience through his YouTube channel and courses.

Nate Rosen is the founder of Express Checkout, a widely read newsletter and community covering CPG, DTC and retail trends, product launches, founder interviews and M&A. What began as a personal newsletter has grown into a trusted media voice for thousands of consumer-brand founders, operators and investors.

Nate Matherson is the co-founder and CEO of Positional, a content marketing and SEO platform, and a two-time Y Combinator alum who previously founded LendEDU and ContainIQ. He writes and podcasts about SEO operations, programmatic content, and emerging AI-visibility workflows. Positional joined Daydream in 2025.