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The GEOly blog covers GEO (Generative Engine Optimization), AI search and agentic commerce — data-driven insights, benchmarks and playbooks on how brands get mentioned, cited and recommended across ChatGPT, Gemini, Perplexity and Google AI. Browse every topic by tag or author below.

Richard Lazazzera is an ecommerce entrepreneur and former Shopify Growth Team strategist who founded A Better Lemonade Stand, an ecommerce education resource and community he grew to reach hundreds of thousands of entrepreneurs monthly. He is known for approachable, beginner-friendly guides on building, launching, and growing online stores.

Rhian Beutler is the co-founder of venntov, the bootstrapped Shopify app company behind SEO Manager and Order Lookup, and co-host of the Commerce Tea podcast about succeeding on Shopify. She has spent over a decade building tools and content for Shopify merchants and is a recognized voice on the Shopify app ecosystem.

Rabah Rahil is a DTC marketing leader who served as CMO and then chief evangelist at ecommerce analytics platform Triple Whale, and later as CMO at FERMÀT. He is known as a leading voice on attribution, measurement, and profitable media buying for online brands, and remains an investor and partner in Triple Whale. He publishes widely on ecommerce data, analytics, and growth.

Pedro Dias is a London-based search findability architect and consultant, and founder of Visively. He spent nearly six years on Google's Search Quality team as a webspam analyst before leading SEO and growth for enterprises including eBay and Reach plc. He now focuses on technical SEO, product SEO and findability across AI-driven search.

Paul Rogers is the founder and managing director of Vervaunt, a UK ecommerce consultancy and performance-marketing agency focused on replatforming, technology selection and CX auditing for brands like GANNI, Dr Martens and Paul Smith. He has worked in digital commerce since 2008 and co-hosts the Inside Commerce podcast with James Gurd. His work centers on commerce architecture and platform decisions.

Paul Roetzer is the founder and CEO of Marketing AI Institute and SmarterX, and co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business. He hosts The Artificial Intelligence Show podcast and created the Marketing AI Conference (MAICON). A former agency founder, he focuses on making AI approachable and actionable for marketers.