Category AI Visibility Report
Apparel & Accessories AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈1,149,406
Est. AI queries / month
718
Buyer topics monitored
511
Brands on the AI shelf
67
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 718 buyer topics in Apparel & Accessories across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 1,149,406 AI queries per month.
- Quince leads the AI shelf with 2.2% of brand mentions, followed by Smartwool (1.4%) and Apple (1%). The top three hold 4.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “women's wallets” (top keyword “wallets for women coach”, ~60,500 searches/mo).
- AI answers lean on reddit.com most (27.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 6,709 | 2.2% |
| 2 | Smartwool | 4,232 | 1.4% |
| 3 | Apple | 3,123 | 1% |
| 4 | Icebreaker | 2,688 | 0.9% |
| 5 | Nike | 2,630 | 0.9% |
| 6 | Garmin | 2,394 | 0.8% |
| 7 | Patagonia | 2,322 | 0.8% |
| 8 | Gimme | 2,269 | 0.8% |
| 9 | Superfeet | 2,152 | 0.7% |
| 10 | Outdoor Research | 2,022 | 0.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| women's wallets | ≈67,790 | wallets for women coach | 60,500 |
| MagSafe wallets | ≈54,685 | mag wallets | 40,500 |
| inflatable costumes | ≈54,491 | inflating costumes | 49,500 |
| pirate costumes | ≈52,745 | pirate costumes | 49,500 |
| Felt cowboy hats | ≈48,965 | felt hats cowboy | 49,500 |
| no-show socks | ≈41,216 | socks no show | 33,100 |
| Sun hats | ≈34,977 | sunny hats | 40,500 |
| Trilby hats | ≈34,570 | trilby hats | 49,500 |
| ankle socks | ≈30,858 | ankle socks | 40,500 |
| Bucket hats | ≈30,379 | buck hats | 110,000 |
| scrubs pants | ≈27,806 | pant scrubs | 14,800 |
| Tape-in hair extensions | ≈24,882 | tape in hair extensions | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 11,105 | 27.4% |
| outdoorgearlab.com | 846 | 2.1% |
| etsy.com | 716 | 1.8% |
| target.com | 697 | 1.7% |
| gq.com | 585 | 1.4% |
| goodhousekeeping.com | 579 | 1.4% |
| walmart.com | 485 | 1.2% |
| rei.com | 434 | 1.1% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Hats | ≈148,891 | 16 | Stetson |
| Wallets | ≈122,475 | 8 | Ridge |
| Socks | ≈116,909 | 14 | Darn Tough |
| Costumes | ≈107,236 | 9 | Rubie’s |
| Wigs | ≈57,065 | 14 | Cynosure |
| Scrubs | ≈43,025 | 7 | FIGS |
| Hair Extensions | ≈41,838 | 8 | GOO GOO |
| Belts | ≈35,398 | 9 | Hanks Belts |
| Suits | ≈31,664 | 9 | SuitSupply |
| Kids' Outfits | ≈30,456 | 7 | Hanna Andersson |
| Cardigans | ≈29,844 | 17 | Quince |
| Insoles | ≈29,751 | 12 | Superfeet |
| Costume Masks | ≈29,512 | 10 | Trick Or Treat Studios |
| Headbands | ≈26,619 | 27 | Nike |
| Blouses | ≈23,021 | 15 | Quince |
| Smart Watches | ≈22,138 | 9 | Apple |
| Watch Bands | ≈17,229 | 9 | Apple |
| Balaclavas | ≈15,877 | 20 | Smartwool |
| Chaps | ≈13,144 | 10 | Milwaukee Leather |
| Wristbands | ≈12,515 | 14 | Nike |
| Lanyards | ≈12,335 | 15 | Sunflower |
| Neckties | ≈11,196 | 14 | Drake's |
| Bandanas | ≈10,425 | 15 | Halo Sleep |
| Earmuffs | ≈9,556 | 13 | 3M Peltor |
| Kids' Gloves | ≈8,324 | 7 | Savior |
| Tunics | ≈8,261 | 16 | Lands' End |
| Hair Ties | ≈7,898 | 18 | Gimme |
| Suspenders | ≈7,754 | 8 | Holdup |
| Card Holders | ≈7,603 | 13 | UltraPro |
| Parkas | ≈7,520 | 11 | The North Face |
| Capes | ≈7,052 | 9 | Max Mara |
| Long Johns | ≈5,500 | 13 | Smartwool |
| Rash Guards | ≈5,226 | 15 | O’Neill |
| Sashes | ≈5,076 | 10 | David’s Bridal |
| Cufflinks | ≈4,872 | 10 | Montblanc |
| Hosiery | ≈4,747 | 10 | Jobst |
| Brooches | ≈4,621 | 6 | Swarovski |
| Leis | ≈4,432 | 9 | Buy Hawaiian Lei |
| Rain Suits | ≈4,128 | 12 | Frogg Toggs |
| Leg Warmers | ≈4,065 | 12 | Capezio |
| Overcoats | ≈4,027 | 14 | Quince |
| Leotards | ≈3,987 | 13 | GK Elite |
| Anklets | ≈3,919 | 14 | GIVA |
| Neck Gaiters | ≈3,895 | 6 | Buff |
| Hair Combs | ≈3,575 | 23 | KENT |
| Kimonos | ≈3,443 | 13 | KIM+ONO |
| Slips | ≈2,994 | 7 | Jockey |
| Skorts | ≈2,987 | 8 | RBX Active |
| Tiaras | ≈2,975 | 7 | Brides & Hairpins |
| Coin Purses | ≈2,965 | 11 | Il Bisonte |
| Handkerchiefs | ≈2,650 | 10 | Nordstrom |
| Windbreakers | ≈2,289 | 10 | Patagonia |
| Badge Holders | ≈2,249 | 12 | Staples |
| Gaiters | ≈2,106 | 7 | Outdoor Research |
| Period Underwear | ≈1,840 | 13 | Modibodi |
| Turbans | ≈1,760 | 9 | Slip |
| Training Pants | ≈1,465 | 7 | Pampers |
| Jeggings | ≈1,231 | 13 | American Eagle Outfitters |
| Petticoats | ≈902 | 8 | Malco |
| Garter Belts | ≈809 | 7 | Rago |
| Fascinators | ≈781 | 6 | BABEYOND |
| Hair Sticks | ≈698 | 5 | France Luxe |
| Nipple Covers | ≈661 | 8 | Nippies |
| Boys' Underpants | — | 1 | Hanes |
| Girls' Underpants | — | 1 | Hanes |
| Kids' Raincoats | — | 1 | REI |
| Watch Winders | — | 4 | Wolf |
FAQ
Which brands do AI assistants recommend most for apparel & accessories?
Over the last 30 days the top brands by AI mention share are: Quince (2.2%), Smartwool (1.4%), Apple (1%), Icebreaker (0.9%), Nike (0.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about apparel & accessories?
GEOly estimates ~1,149,406 AI queries per month in this category across 718 buyer topics, led by “women's wallets”.
Which sources do AI engines cite for apparel & accessories?
The most-cited domains are: reddit.com, outdoorgearlab.com, etsy.com, target.com, gq.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.