Category AI Visibility Report
Earmuffs AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈9,556
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Earmuffs across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 9,556 AI queries per month.
- 3M Peltor leads the AI shelf with 15.5% of brand mentions, followed by 3M (8.8%) and 180s (7.7%). The top three hold 32% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “winter earmuffs” (top keyword “earmuffs winter”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (20.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | 3M Peltor | 956 | 15.5% |
| 2 | 3M | 542 | 8.8% |
| 3 | 180s | 475 | 7.7% |
| 4 | IsoTunes | 380 | 6.2% |
| 5 | Walker's | 379 | 6.1% |
| 6 | Howard Leight | 216 | 3.5% |
| 7 | Baby Banz | 160 | 2.6% |
| 8 | Rex Specs | 153 | 2.5% |
| 9 | 3M WorkTunes | 124 | 2% |
| 10 | Quince | 123 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| winter earmuffs | ≈3,563 | earmuffs winter | 3,600 |
| behind-the-head earmuffs | ≈3,011 | behind the head earmuffs | 1,300 |
| earmuffs for hard hat | ≈2,982 | earmuffs for hardhats | 880 |
| earmuffs with Bluetooth | — | earmuffs with bluetooth | 3,600 |
| hearing protection earmuffs | — | hearing protection earmuffs | 8,100 |
| earmuffs for shooting | — | earmuffs for shooting | 14,800 |
| earmuffs for dogs | — | dog earmuffs | 9,900 |
| earmuffs for men | — | earmuffs for guys | 3,600 |
| earmuffs for sleep | — | sleeping earmuffs | 4,400 |
| earmuffs for infants | — | earmuffs for newborns | 9,900 |
| noise cancelling earmuffs | — | earmuffs noise cancelling | 4,400 |
| earmuffs for women | — | earmuffs woman | 14,800 |
| best earmuffs | — | ear muffs | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 218 | 20.7% |
| 3m.com | 111 | 10.6% |
| travelandleisure.com | 88 | 8.4% |
| wcsafety.com | 85 | 8.1% |
| noisyworld.org | 66 | 6.3% |
| outdoorlife.com | 58 | 5.5% |
| nbcnews.com | 32 | 3% |
| rexspecs.com | 25 | 2.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for earmuffs?
Over the last 30 days the top brands by AI mention share are: 3M Peltor (15.5%), 3M (8.8%), 180s (7.7%), IsoTunes (6.2%), Walker's (6.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about earmuffs?
GEOly estimates ~9,556 AI queries per month in this category across 13 buyer topics, led by “winter earmuffs”.
Which sources do AI engines cite for earmuffs?
The most-cited domains are: reddit.com, 3m.com, travelandleisure.com, wcsafety.com, noisyworld.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.