Category AI Visibility Report
Hats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈148,891
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Hats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 148,891 AI queries per month.
- Stetson leads the AI shelf with 12.9% of brand mentions, followed by New Era (5.1%) and Nike (4.6%). The top three hold 22.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Felt cowboy hats” (top keyword “felt hats cowboy”, ~49,500 searches/mo).
- AI answers lean on reddit.com most (32.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Stetson | 878 | 12.9% |
| 2 | New Era | 345 | 5.1% |
| 3 | Nike | 311 | 4.6% |
| 4 | Resistol | 283 | 4.2% |
| 5 | Bailey | 242 | 3.6% |
| 6 | Richardson | 169 | 2.5% |
| 7 | Coolibar | 163 | 2.4% |
| 8 | Sunday Afternoons | 148 | 2.2% |
| 9 | American Hat Company | 136 | 2% |
| 10 | Flexfit | 132 | 1.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Felt cowboy hats | ≈48,965 | felt hats cowboy | 49,500 |
| Sun hats | ≈34,977 | sunny hats | 40,500 |
| Trilby hats | ≈34,570 | trilby hats | 49,500 |
| Bucket hats | ≈30,379 | buck hats | 110,000 |
| Top hats | — | top hat | 301,000 |
| Straw hats | — | hats straw | 60,500 |
| Bowler hats | — | bowler hat | 49,500 |
| Baseball hats | — | new era cap company | 246,000 |
| Santa hats | — | santa's hats | 90,500 |
| Fedora hats | — | fedora hats | 90,500 |
| Trucker hats | — | trucker cap hats | 90,500 |
| Witch hats | — | witches hats | 60,500 |
| Golf hats | — | hats for golf | 60,500 |
| Fitted hats | — | fitted and hats | 40,500 |
| Cowboy hats | — | cowboy hats hat | 246,000 |
| Jewish hats | — | skull cap | 110,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 269 | 32.4% |
| bernardhats.com | 87 | 10.5% |
| resistol.com | 38 | 4.6% |
| myjewishlearning.com | 35 | 4.2% |
| outdoorgearlab.com | 23 | 2.8% |
| montecristihats.com | 22 | 2.7% |
| stetson.com | 20 | 2.4% |
| montecristi.co.uk | 18 | 2.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for hats?
Over the last 30 days the top brands by AI mention share are: Stetson (12.9%), New Era (5.1%), Nike (4.6%), Resistol (4.2%), Bailey (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hats?
GEOly estimates ~148,891 AI queries per month in this category across 16 buyer topics, led by “Felt cowboy hats”.
Which sources do AI engines cite for hats?
The most-cited domains are: reddit.com, bernardhats.com, resistol.com, myjewishlearning.com, outdoorgearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.