Category AI Visibility Report
Overcoats AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,027
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Overcoats across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,027 AI queries per month.
- Quince leads the AI shelf with 16.8% of brand mentions, followed by Charles Tyrwhitt (4.8%) and Hart Schaffner Marx (3.5%). The top three hold 25.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Military overcoats” (top keyword “loden overcoats”, ~1,600 searches/mo).
- AI answers lean on reddit.com most (37.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 1,134 | 16.8% |
| 2 | Charles Tyrwhitt | 328 | 4.8% |
| 3 | Hart Schaffner Marx | 240 | 3.5% |
| 4 | Reiss | 237 | 3.5% |
| 5 | Loro Piana | 214 | 3.2% |
| 6 | Gloverall | 161 | 2.4% |
| 7 | Kiton | 122 | 1.8% |
| 8 | Schott NYC | 102 | 1.5% |
| 9 | Max Mara | 100 | 1.5% |
| 10 | Brunello Cucinelli | 98 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Military overcoats | ≈1,240 | loden overcoats | 1,600 |
| Tweed overcoats | ≈1,135 | tweed overcoats | 590 |
| Big and tall overcoats | ≈1,130 | tall mens overcoats | 260 |
| Best overcoats | ≈522 | overcoat | 27,100 |
| Cashmere overcoats | — | cashmere overcoats mens | 2,400 |
| Men's overcoats | — | overcoats for men | 22,200 |
| Long overcoats | — | mens long wool overcoats | 1,600 |
| Wool overcoats | — | women's wool overcoats | 18,100 |
| Women's overcoats | — | ladies overcoats | 49,500 |
| Winter overcoats | — | winter overcoats men | 12,100 |
| Leather overcoats | — | leather overcoats | 8,100 |
| Petite overcoats | — | petite coats | 2,900 |
| Casual overcoats | — | cute coats | 1,900 |
| Overcoats for suits | — | overcoats for suits | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 230 | 37.1% |
| gq.com | 61 | 9.8% |
| fashionbeans.com | 32 | 5.2% |
| forbes.com | 29 | 4.7% |
| josbank.com | 23 | 3.7% |
| opumo.com | 21 | 3.4% |
| nordstrom.com | 16 | 2.6% |
| whowhatwear.com | 14 | 2.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for overcoats?
Over the last 30 days the top brands by AI mention share are: Quince (16.8%), Charles Tyrwhitt (4.8%), Hart Schaffner Marx (3.5%), Reiss (3.5%), Loro Piana (3.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about overcoats?
GEOly estimates ~4,027 AI queries per month in this category across 14 buyer topics, led by “Military overcoats”.
Which sources do AI engines cite for overcoats?
The most-cited domains are: reddit.com, gq.com, fashionbeans.com, forbes.com, josbank.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.