Learning Paths
Pick the path for your role
Different roles, different goals — and different routes and target certs. Find your starting point.
Path 1
Beginner / Career Switcher
Build literacy, earn entry cert
FoundationsFoundations cert
Target cert
GEO Foundations
Path 2
Marketing Manager / Brand Lead
Own strategy, lead a team
FoundationsIntermediateStrategist
Target cert
GEO Strategist
Path 3
Technical SEO / Developer
Ship technical implementation
FoundationsIntermediateAdvancedTechnical
Target cert
GEO Technical
Path 4
E-commerce / DTC Operator
Master the AI shopping funnel
FoundationsAgentic CommerceAgentic cert
Target cert
Agentic Commerce
Path 5
Consultant / Agency / Trainer
Full-stack skills + official credential
All tracksGCP
Target cert
GEOly Certified Professional
Unlock the full lessons
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