GEO Academy Curriculum
5 tracks → modules → lessons. Published lessons are marked; the rest is the planned structure.
GEO Foundations
FoundationsBuild core GEO literacy from zero — low-cost entry.
M1.1GEO Fundamentals
8 lessonsWhat GEO is, why it matters, vs SEO/AEO, the 7-step flow
M1.2AI Search Ecosystem
6 lessonsChatGPT / Perplexity / Google AI Overviews / Claude / Gemini
M1.3Core GEO Concepts
6 lessonsCitation Rate, AIGR, entities, Schema basics
M1.4Content Basics
5 lessonsAI-friendly structure, titles, summary writing
M1.5Technical Basics
5 lessonsrobots.txt, llms.txt, crawler types, technical health
M1.6Case Studies
5 lessonsB2B / e-commerce / SaaS wins and pitfalls
The outline is free (36 detailed lessons). Register or upgrade to unlock full explanations, templates and exercises.
GEO Intermediate
IntermediateCore content — strategy, content, data, tools, platforms.
M2.1Strategy & Methodology
8 lessonsSix-layer framework, priority matrix, SEO×GEO, strategy docs
M2.2Deep Content Optimization
8 lessonsSemantic optimization, entity writing, citation framework
M2.3Entity SEO in Practice
6 lessonsEntity recognition, knowledge graph, sameAs, audits
M2.4Schema Application
6 lessonsSchema selection, JSON-LD implementation, validation
M2.5AI Crawler Governance
6 lessonsAdvanced robots, llms.txt config, crawler monitoring
M2.6Data & Analytics
6 lessonsTraffic attribution, citation tracking, reporting
M2.7Tooling
6 lessonsGEOly platform, monitoring & analysis tools
M2.8Platform Optimization
6 lessonsChatGPT / AI Mode / Perplexity / Claude tactics
M2.9Competitive Analysis
4 lessonsVisibility benchmarking, gap analysis
M2.10Case Teardowns
4 lessonsB2B / B2C / e-commerce case studies
The outline is free (60 detailed lessons). Register or upgrade to unlock full explanations, templates and exercises.
GEO Advanced
AdvancedEnterprise programs, advanced attribution, algorithms.
M3.1Advanced Strategy
8 lessonsMulti-brand, international GEO, enterprise integration
M3.2Advanced Attribution
6 lessonsMulti-touch attribution, incrementality, ROI models
M3.3Deep Technical
6 lessonsDynamic Schema, API integration, Agent Readiness
M3.4AI Algorithms
6 lessonsLLM principles, retrieval, ranking factors
M3.5Advanced Tooling
6 lessonsAPI dev, automation workflows, custom reports
M3.6Enterprise Deployment
6 lessonsTeam collaboration, process design, QA
M3.7Vertical Optimization
6 lessonsFinance / healthcare / e-commerce / SaaS
M3.8Advanced Cases
4 lessonsEnterprise wins, post-mortems, best practices
The outline is free (48 detailed lessons). Register or upgrade to unlock full explanations, templates and exercises.
Agentic Commerce
SpecialistFrontier track — AI shopping, shelf layer, protocols, attribution.
M4.1Agentic Commerce Basics
6 lessonsDefinition, AI agent shopping flow, five gates
M4.2Platform Integration
8 lessonsOpenAI Product Feed, Shopify MCP, ACP / UCP
M4.3Product Data Optimization
6 lessonsFeed structure, SKUs, variants, GTIN
M4.4Trust Signals
6 lessonsReviews, trust signals, brand authority
M4.5Conversion Path
6 lessonsCheckout readiness, purchase flow, tracking
M4.6Attribution & Cases
4 lessonsDark traffic, webhooks, Measurement Protocol, cases
The outline is free (36 detailed lessons). Register or upgrade to unlock full explanations, templates and exercises.
Reddit GEO Specialty
SpecialistReddit is a top source for generative engines — build citable signals.
M5.1Reddit as an AI Source
4 lessonsSource status, LLM citation, platform weights, citability
M5.2Subreddit & Content
4 lessonsSubreddit selection, structure, Q&A, titles & entities
M5.3Community Ops & Compliance
4 lessonsAuthentic engagement, rules, karma, negativity
M5.4Monitoring & Citation Tracking
4 lessonsBrand monitoring, citation tracking, attribution, cases
The outline is free (16 detailed lessons). Register or upgrade to unlock full explanations, templates and exercises.
Unlock the full lessons
Course outlines are free. The full lessons, templates and hands-on content are for Academy members. Register free to join, then upgrade to unlock every lesson and the official certification exams.
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