Glossary
GEO Glossary
A core-term index across GEO, Agentic Commerce and attribution — a shared vocabulary for your team.
Core Metrics
- AIGVR — AI Generation Visibility Rate
- SoM — Share of Model
- Share-of-Card
- Citation Rate
- Recall rate / direct-quote rate
- DTC / Brand Capture Rate
- Difficulty · ad penetration · attributable rate
Concepts & Methodology
- GEO — Generative Engine Optimization
- AEO — Answer Engine Optimization
- GEM — Generative Engine Marketing
- Agentic GEO · Answer-First · E-E-A-T
- Five gates · six-layer framework · three cores
- Query Fan-out · Topic · Prompt · five intents
Entity & Technical
- Schema.org · JSON-LD · entity disambiguation
- sameAs / @id / mainEntityOfPage
- Knowledge graph · Wikidata
- robots.txt · llms.txt · agents.md
- AI crawlers (GPTBot/PerplexityBot/ClaudeBot…)
- SSR/SSG · canonical/hreflang · CWV
Agentic Commerce
- ACP — Agentic Commerce Protocol
- UCP — Universal Commerce Protocol
- Shopify Catalog · Agentic Plan
- Instant Checkout · Shop Pay
- Shelf / answer layer · shelf presence
- Card six elements · placeholder sellers · leakage
Attribution & Data
- Dark AI Traffic
- Dual-track attribution · Webhook · Measurement Protocol
- UTM · Referrer · ShopifyQL
- AI Referral · three-layer KPI · L4
- Brand corpus