Category AI Visibility Report
Nut Butters AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈6,923
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Nut Butters across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 6,923 AI queries per month.
- Justin Boots leads the AI shelf with 7.3% of brand mentions, followed by JIF (5.9%) and Smucker's (5.8%). The top three hold 19% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “High-protein nut butters” (top keyword “highest protein peanut butter”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (14.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Justin Boots | 376 | 7.3% |
| 2 | JIF | 305 | 5.9% |
| 3 | Smucker's | 301 | 5.8% |
| 4 | Artisana Organics | 292 | 5.7% |
| 5 | Teddie Organics | 254 | 4.9% |
| 6 | SKIPPY | 210 | 4.1% |
| 7 | MaraNatha | 209 | 4.1% |
| 8 | Dastony | 200 | 3.9% |
| 9 | Adams | 200 | 3.9% |
| 10 | Santa Cruz | 188 | 3.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| High-protein nut butters | ≈1,809 | highest protein peanut butter | 5,400 |
| Raw nut butters | ≈1,749 | raw almond butter | 1,900 |
| Nut-free nut butters | ≈1,721 | nut-free peanut butter | 1,600 |
| Gluten-free nut butters | ≈1,644 | peanut butter gluten free | 8,100 |
| Organic nut butters | — | organic peanut butter | 18,100 |
| Keto-friendly nut butters | — | low carb peanut butter | 3,600 |
| Unsweetened nut butters | — | low sugar peanut butter | 8,100 |
| Peanut nut butters | — | peanut butter | 165,000 |
| Best nut butters | — | nut butters | 74,000 |
| Low-fat nut butters | — | peanut butter powder | 22,200 |
| Cashew nut butters | — | cashew butter | 12,100 |
| Nut butters for dogs | — | xylitol-free peanut butter for dogs | 8,100 |
| Almond nut butters | — | almond butter | 49,500 |
| Vegan nut butters | — | vegan nutella | 2,900 |
| Natural nut butters | — | natural peanut butter | 110,000 |
| Alternative nut butters | — | walnut butter | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 80 | 14.7% |
| healthline.com | 78 | 14.3% |
| foodnetwork.com | 49 | 9% |
| consumerreports.org | 38 | 7% |
| fda.gov | 31 | 5.7% |
| bonappetit.com | 30 | 5.5% |
| wowbutter.com | 19 | 3.5% |
| petmd.com | 17 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for nut butters?
Over the last 30 days the top brands by AI mention share are: Justin Boots (7.3%), JIF (5.9%), Smucker's (5.8%), Artisana Organics (5.7%), Teddie Organics (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about nut butters?
GEOly estimates ~6,923 AI queries per month in this category across 16 buyer topics, led by “High-protein nut butters”.
Which sources do AI engines cite for nut butters?
The most-cited domains are: reddit.com, healthline.com, foodnetwork.com, consumerreports.org, fda.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.