Category AI Visibility Report
Ladders AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈28,097
Est. AI queries / month
14
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 14 buyer topics in Ladders across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 28,097 AI queries per month.
- Werner leads the AI shelf with 25.4% of brand mentions, followed by Little Giant (24.9%) and Gorilla (8.8%). The top three hold 59.1% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Fire escape ladders” (top keyword “ladders for fire escape”, ~6,600 searches/mo).
- AI answers lean on reddit.com most (24.9% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Werner | 1,150 | 25.4% |
| 2 | Little Giant | 1,127 | 24.9% |
| 3 | Gorilla | 400 | 8.8% |
| 4 | Louisville Ladder | 288 | 6.4% |
| 5 | Xtend+Climb | 220 | 4.9% |
| 6 | Fakro | 172 | 3.8% |
| 7 | First Alert | 108 | 2.4% |
| 8 | Telesteps | 103 | 2.3% |
| 9 | Kidde | 86 | 1.9% |
| 10 | Cosco | 67 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Fire escape ladders | ≈7,697 | ladders for fire escape | 6,600 |
| Platform ladders | ≈7,432 | platform ladder | 9,900 |
| Aluminum ladders | ≈6,978 | aluminum step ladder | 8,100 |
| Scaffolding ladders | ≈5,990 | scaffolding ladder | 4,400 |
| Multi-position ladders | — | ladders little giant | 60,500 |
| Step ladders | — | step ladder | 49,500 |
| Telescoping ladders | — | telescoping ladders | 18,100 |
| Attic ladders | — | attic ladder | 22,200 |
| Folding ladders | — | folding ladder | 9,900 |
| Ladders for stairs | — | ladder for stairs | 6,600 |
| Fiberglass ladders | — | fiberglass ladder | 14,800 |
| Extension ladders | — | extension ladder | 27,100 |
| Library ladders | — | ladders for libraries | 6,600 |
| Roof ladders | — | roof ladder | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 210 | 24.9% |
| bobvila.com | 178 | 21.1% |
| osha.gov | 64 | 7.6% |
| lowes.com | 60 | 7.1% |
| protoolreviews.com | 53 | 6.3% |
| littlegiantladders.com | 50 | 5.9% |
| homedepot.com | 46 | 5.4% |
| thisoldhouse.com | 36 | 4.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for ladders?
Over the last 30 days the top brands by AI mention share are: Werner (25.4%), Little Giant (24.9%), Gorilla (8.8%), Louisville Ladder (6.4%), Xtend+Climb (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about ladders?
GEOly estimates ~28,097 AI queries per month in this category across 14 buyer topics, led by “Fire escape ladders”.
Which sources do AI engines cite for ladders?
The most-cited domains are: reddit.com, bobvila.com, osha.gov, lowes.com, protoolreviews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.