Category AI Visibility Report
Axes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈10,429
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Axes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 10,429 AI queries per month.
- Gränsfors Bruk leads the AI shelf with 20.3% of brand mentions, followed by Fiskars (16.2%) and Hults Bruk (13.7%). The top three hold 50.2% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “double bit axes” (top keyword “double axes”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (34.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Gränsfors Bruk | 757 | 20.3% |
| 2 | Fiskars | 603 | 16.2% |
| 3 | Hults Bruk | 512 | 13.7% |
| 4 | Council Tool | 444 | 11.9% |
| 5 | Estwing | 218 | 5.8% |
| 6 | Husqvarna | 156 | 4.2% |
| 7 | Hultafors | 100 | 2.7% |
| 8 | Gerber | 81 | 2.2% |
| 9 | Cold Steel | 79 | 2.1% |
| 10 | Adler | 63 | 1.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| double bit axes | ≈3,592 | double axes | 1,900 |
| camping axes | ≈3,590 | camping axes | 3,600 |
| bushcraft axes | ≈3,247 | bush axes | 2,900 |
| felling axes | — | felling axes | 6,600 |
| woodworking axes | — | broad axes | 6,600 |
| splitting axes | — | splitting axes | 9,900 |
| best axes | — | axes | 165,000 |
| throwing axes | — | axes for throwing | 8,100 |
| hand axes | — | small axes | 4,400 |
| bearded axes | — | bearded axes | 5,400 |
| tomahawk axes | — | axes/tomahawks | 6,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 299 | 34.8% |
| outdoorlife.com | 64 | 7.5% |
| gransforsbruk.com | 57 | 6.6% |
| bobvila.com | 57 | 6.6% |
| awesomeaxes.com | 54 | 6.3% |
| gearjunkie.com | 48 | 5.6% |
| axeandtool.com | 46 | 5.4% |
| bladeforums.com | 27 | 3.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for axes?
Over the last 30 days the top brands by AI mention share are: Gränsfors Bruk (20.3%), Fiskars (16.2%), Hults Bruk (13.7%), Council Tool (11.9%), Estwing (5.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about axes?
GEOly estimates ~10,429 AI queries per month in this category across 11 buyer topics, led by “double bit axes”.
Which sources do AI engines cite for axes?
The most-cited domains are: reddit.com, outdoorlife.com, gransforsbruk.com, bobvila.com, awesomeaxes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.