Category AI Visibility Report
Greeting Cards AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈20,137
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Greeting Cards across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 20,137 AI queries per month.
- Hallmark leads the AI shelf with 20.3% of brand mentions, followed by Minted (8.6%) and Shutterfly (7.1%). The top three hold 36% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “handmade greeting cards” (top keyword “birthday greeting cards diy”, ~6,600 searches/mo).
- AI answers lean on hallmark.com most (50.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Hallmark | 582 | 20.3% |
| 2 | Minted | 247 | 8.6% |
| 3 | Shutterfly | 205 | 7.1% |
| 4 | Papyrus | 96 | 3.3% |
| 5 | Artifact Uprising | 96 | 3.3% |
| 6 | Lovepop | 95 | 3.3% |
| 7 | American Greetings | 93 | 3.2% |
| 8 | Sugar Paper Essentials | 85 | 3% |
| 9 | Papier | 82 | 2.9% |
| 10 | Snapfish | 66 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| handmade greeting cards | ≈7,315 | birthday greeting cards diy | 6,600 |
| graduation greeting cards | ≈6,823 | greeting for graduation cards | 9,900 |
| wedding greeting cards | ≈5,999 | greeting for wedding cards | 6,600 |
| Christmas greeting cards | — | walmart christmas cards | 14,800 |
| thank you greeting cards | — | thank you cards | 40,500 |
| funny birthday greeting cards | — | funny birthday greeting cards | 14,800 |
| Thanksgiving greeting cards | — | thanksgiving cards | 12,100 |
| Valentine's Day greeting cards | — | greeting valentines day cards | 49,500 |
| birthday greeting cards | — | greeting cards for birthdays | 90,500 |
| greeting cards for Father's Day | — | greeting cards for father's day | 8,100 |
| greeting cards for Sweetest Day | — | greeting cards for sweetest day | 12,100 |
| personalized greeting cards | — | customized greeting cards for birthday | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| hallmark.com | 259 | 50.8% |
| shutterfly.com | 85 | 16.7% |
| etsy.com | 34 | 6.7% |
| reddit.com | 32 | 6.3% |
| artifactuprising.com | 24 | 4.7% |
| americangreetings.com | 14 | 2.7% |
| minted.com | 13 | 2.5% |
| people.com | 9 | 1.8% |
Related category reports
FAQ
Which brands do AI assistants recommend most for greeting cards?
Over the last 30 days the top brands by AI mention share are: Hallmark (20.3%), Minted (8.6%), Shutterfly (7.1%), Papyrus (3.3%), Artifact Uprising (3.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about greeting cards?
GEOly estimates ~20,137 AI queries per month in this category across 12 buyer topics, led by “handmade greeting cards”.
Which sources do AI engines cite for greeting cards?
The most-cited domains are: hallmark.com, shutterfly.com, etsy.com, reddit.com, artifactuprising.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.