Category AI Visibility Report
Crackers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈46,832
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Crackers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 46,832 AI queries per month.
- Cheez-It leads the AI shelf with 4.3% of brand mentions, followed by Honey Maid (4.3%) and Triscuit (4.1%). The top three hold 12.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Peanut butter crackers” (top keyword “peanut butter crackers”, ~18,100 searches/mo).
- AI answers lean on reddit.com most (18.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Cheez-It | 248 | 4.3% |
| 2 | Honey Maid | 247 | 4.3% |
| 3 | Triscuit | 237 | 4.1% |
| 4 | Simple Mills | 220 | 3.8% |
| 5 | RITZ | 200 | 3.5% |
| 6 | Carr's | 158 | 2.8% |
| 7 | Nabisco | 147 | 2.6% |
| 8 | Lance | 136 | 2.4% |
| 9 | Mary's Gone Crackers | 135 | 2.4% |
| 10 | Goldfish | 132 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Peanut butter crackers | ≈12,622 | peanut butter crackers | 18,100 |
| Digestive crackers | ≈12,503 | digestive crackers | 18,100 |
| Prawn crackers | ≈12,454 | prawn crackers | 9,900 |
| Water crackers | ≈9,253 | water crackers | 12,100 |
| Animal crackers | — | animal crackers | 40,500 |
| Saltine crackers | — | saltine crackers | 60,500 |
| Rice crackers | — | rice crackers | 201,000 |
| Cheese crackers | — | goldfish crackers | 40,500 |
| Oyster crackers | — | oysters crackers | 22,200 |
| Whole grain crackers | — | whole grains crackers | 27,100 |
| Low carb crackers | — | carb friendly crackers | 12,100 |
| Crackers for cheese plate | — | wasa crackers | 12,100 |
| Gluten free crackers | — | crackers that are gluten free | 49,500 |
| Sourdough crackers | — | sourdough discard crackers | 18,100 |
| Graham crackers | — | crackers graham | 90,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 132 | 18.5% |
| walmart.com | 88 | 12.3% |
| target.com | 79 | 11% |
| consumerreports.org | 49 | 6.9% |
| bonappetit.com | 41 | 5.7% |
| kingarthurbaking.com | 37 | 5.2% |
| foodnetwork.com | 33 | 4.6% |
| sporked.com | 23 | 3.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for crackers?
Over the last 30 days the top brands by AI mention share are: Cheez-It (4.3%), Honey Maid (4.3%), Triscuit (4.1%), Simple Mills (3.8%), RITZ (3.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about crackers?
GEOly estimates ~46,832 AI queries per month in this category across 15 buyer topics, led by “Peanut butter crackers”.
Which sources do AI engines cite for crackers?
The most-cited domains are: reddit.com, walmart.com, target.com, consumerreports.org, bonappetit.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.