Category AI Visibility Report
Yarn AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈54,317
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Yarn across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 54,317 AI queries per month.
- Lion Brand leads the AI shelf with 16.1% of brand mentions, followed by Bernat (11.5%) and Premier Yarns (4.3%). The top three hold 31.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “mohair yarn” (top keyword “mohair yarn”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (45.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Lion Brand | 1,029 | 16.1% |
| 2 | Bernat | 733 | 11.5% |
| 3 | Premier Yarns | 277 | 4.3% |
| 4 | Red Heart | 263 | 4.1% |
| 5 | Premier | 250 | 3.9% |
| 6 | Cascade | 226 | 3.5% |
| 7 | Caron | 224 | 3.5% |
| 8 | Malabrigo | 208 | 3.3% |
| 9 | PATON | 164 | 2.6% |
| 10 | Hobbii | 140 | 2.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| mohair yarn | ≈15,034 | mohair yarn | 8,100 |
| t shirt yarn | ≈14,467 | t shirt yarn | 8,100 |
| fingering weight yarn | ≈13,333 | fingering weight yarn | 12,100 |
| yarn for beginners | ≈11,483 | crochet yarn for beginners | 8,100 |
| worsted weight yarn | — | worsted weight yarn | 27,100 |
| super bulky yarn | — | super bulky yarn | 9,900 |
| wool yarn | — | wool yarn | 12,100 |
| DK weight yarn | — | dk weight yarn | 18,100 |
| crochet yarn | — | crochet yarn | 27,100 |
| pom pom yarn | — | pom pom yarn | 14,800 |
| knitting yarn | — | knitting yarn | 18,100 |
| blanket yarn | — | bernat blanket yarn | 40,500 |
| cotton yarn | — | cotton yarn | 18,100 |
| acrylic yarn | — | acrylic yarn | 8,100 |
| chunky yarn | — | chunky yarn | 22,200 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 462 | 45.8% |
| yarn.com | 138 | 13.7% |
| lionbrand.com | 38 | 3.8% |
| crochet.com | 35 | 3.5% |
| premieryarns.com | 34 | 3.4% |
| comfycrochet.com | 33 | 3.3% |
| estakoyarns.com | 24 | 2.4% |
| smart-knit-crocheting.com | 23 | 2.3% |
Related category reports
FAQ
Which brands do AI assistants recommend most for yarn?
Over the last 30 days the top brands by AI mention share are: Lion Brand (16.1%), Bernat (11.5%), Premier Yarns (4.3%), Red Heart (4.1%), Premier (3.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about yarn?
GEOly estimates ~54,317 AI queries per month in this category across 15 buyer topics, led by “mohair yarn”.
Which sources do AI engines cite for yarn?
The most-cited domains are: reddit.com, yarn.com, lionbrand.com, crochet.com, premieryarns.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.