Category AI Visibility Report
Toilet Paper AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈12,544
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Toilet Paper across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 12,544 AI queries per month.
- Scott leads the AI shelf with 14.6% of brand mentions, followed by Charmin (10.8%) and Cottonelle (8.7%). The top three hold 34.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “unbleached toilet paper” (top keyword “unbleached toilet paper”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (22.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Scott | 847 | 14.6% |
| 2 | Charmin | 628 | 10.8% |
| 3 | Cottonelle | 507 | 8.7% |
| 4 | Quilted Northern | 371 | 6.4% |
| 5 | Caboo | 350 | 6% |
| 6 | Reel | 349 | 6% |
| 7 | Who Gives A Crap | 333 | 5.7% |
| 8 | Seventh Generation | 317 | 5.5% |
| 9 | Angel Soft | 300 | 5.2% |
| 10 | Great Value | 218 | 3.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| unbleached toilet paper | ≈4,277 | unbleached toilet paper | 4,400 |
| reusable toilet paper | ≈4,163 | reusable toilet paper | 3,600 |
| bulk toilet paper | ≈4,104 | toilet paper from costco | 22,200 |
| toilet paper rolls | — | toilet paper roll | 8,100 |
| 1-ply toilet paper | — | scotts toilet paper | 18,100 |
| non-toxic toilet paper | — | non toxic toilet paper | 3,600 |
| eco-friendly toilet paper | — | who gives a crap toilet paper | 12,100 |
| bamboo toilet paper | — | bamboo toilet paper | 27,100 |
| 2-ply toilet paper | — | 2ply toilet paper | 9,900 |
| toilet paper for RVs | — | toilet paper for r.v | 6,600 |
| soft toilet paper | — | angelsoft toilet paper | 14,800 |
| best toilet paper | — | best toilet paper | 8,100 |
| septic safe toilet paper | — | safe for septic toilet paper | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 171 | 22.6% |
| goodhousekeeping.com | 106 | 14% |
| consumerreports.org | 70 | 9.3% |
| target.com | 50 | 6.6% |
| nrdc.org | 43 | 5.7% |
| washingtonpost.com | 34 | 4.5% |
| theseptic.guide | 25 | 3.3% |
| walmart.com | 24 | 3.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for toilet paper?
Over the last 30 days the top brands by AI mention share are: Scott (14.6%), Charmin (10.8%), Cottonelle (8.7%), Quilted Northern (6.4%), Caboo (6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about toilet paper?
GEOly estimates ~12,544 AI queries per month in this category across 13 buyer topics, led by “unbleached toilet paper”.
Which sources do AI engines cite for toilet paper?
The most-cited domains are: reddit.com, goodhousekeeping.com, consumerreports.org, target.com, nrdc.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.