Category AI Visibility Report
Staplers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,222
Est. AI queries / month
6
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 6 buyer topics in Staplers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,222 AI queries per month.
- Swing leads the AI shelf with 34.2% of brand mentions, followed by Bostitch (24.9%) and KOKUYO (8.6%). The top three hold 67.7% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Booklet staplers” (top keyword “staplers for booklets”, ~1,000 searches/mo).
- AI answers lean on staples.com most (21.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Swing | 942 | 34.2% |
| 2 | Bostitch | 687 | 24.9% |
| 3 | KOKUYO | 237 | 8.6% |
| 4 | Rapid Pro | 150 | 5.4% |
| 5 | MAX | 72 | 2.6% |
| 6 | Novus | 57 | 2.1% |
| 7 | Arrow | 53 | 1.9% |
| 8 | PLUS | 45 | 1.6% |
| 9 | PaperPro | 43 | 1.6% |
| 10 | Muji | 38 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Booklet staplers | ≈1,174 | staplers for booklets | 1,000 |
| Heavy duty staplers | ≈1,048 | heavy duty stapler | 8,100 |
| Mini staplers | — | mini stapler | 3,600 |
| Desk staplers | — | stapler | 40,500 |
| Stapleless staplers | — | stapleless stapler | 3,600 |
| Electric staplers | — | electric staplers | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| staples.com | 75 | 21.3% |
| reddit.com | 74 | 21% |
| swingline.com | 51 | 14.5% |
| bostitchoffice.com | 34 | 9.7% |
| kokuyo.com | 25 | 7.1% |
| mybinding.com | 19 | 5.4% |
| thetestedhub.com | 15 | 4.3% |
| paperandnib.com | 13 | 3.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for staplers?
Over the last 30 days the top brands by AI mention share are: Swing (34.2%), Bostitch (24.9%), KOKUYO (8.6%), Rapid Pro (5.4%), MAX (2.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about staplers?
GEOly estimates ~2,222 AI queries per month in this category across 6 buyer topics, led by “Booklet staplers”.
Which sources do AI engines cite for staplers?
The most-cited domains are: staples.com, reddit.com, swingline.com, bostitchoffice.com, kokuyo.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.