Category AI Visibility Report
Spoons AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈23,089
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Spoons across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 23,089 AI queries per month.
- OXO leads the AI shelf with 5.3% of brand mentions, followed by Zwilling (4.2%) and Williams Sonoma (4.2%). The top three hold 13.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “dessert spoons” (top keyword “ice cream spoon”, ~2,900 searches/mo).
- AI answers lean on reddit.com most (23.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | OXO | 260 | 5.3% |
| 2 | Zwilling | 206 | 4.2% |
| 3 | Williams Sonoma | 206 | 4.2% |
| 4 | Oneida | 158 | 3.2% |
| 5 | Spring Chef | 100 | 2% |
| 6 | Quince | 91 | 1.9% |
| 7 | Robert Welch | 87 | 1.8% |
| 8 | Muji | 82 | 1.7% |
| 9 | Norpro | 79 | 1.6% |
| 10 | Dawan | 78 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| dessert spoons | ≈6,265 | ice cream spoon | 2,900 |
| korean spoons | ≈5,890 | spoons korean | 6,600 |
| bar spoons | ≈5,593 | absinthe spoons | 2,900 |
| honey spoons | ≈5,341 | honey spoons | 5,400 |
| plastic spoons | — | plastic spoons | 6,600 |
| serving spoons | — | serving spoons | 14,800 |
| silver spoons | — | silver spoons | 49,500 |
| stainless steel spoons | — | silverware spoons | 49,500 |
| spoons for infants | — | infant spoons | 9,900 |
| measuring spoons | — | measuring spoons | 33,100 |
| grapefruit spoons | — | grapefruit spoons | 12,100 |
| coffee spoons | — | little spoon | 90,500 |
| soup spoons | — | soup spoons | 14,800 |
| slotted spoons | — | slotted spoons | 14,800 |
| wooden spoons | — | wooden spoon | 49,500 |
| caviar spoons | — | caviar mother of pearl spoons | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 139 | 23.5% |
| foodnetwork.com | 58 | 9.8% |
| seriouseats.com | 30 | 5.1% |
| walmart.com | 30 | 5.1% |
| babylist.com | 27 | 4.6% |
| webstaurantstore.com | 27 | 4.6% |
| epicurious.com | 26 | 4.4% |
| wikipedia.org | 20 | 3.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for spoons?
Over the last 30 days the top brands by AI mention share are: OXO (5.3%), Zwilling (4.2%), Williams Sonoma (4.2%), Oneida (3.2%), Spring Chef (2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about spoons?
GEOly estimates ~23,089 AI queries per month in this category across 16 buyer topics, led by “dessert spoons”.
Which sources do AI engines cite for spoons?
The most-cited domains are: reddit.com, foodnetwork.com, seriouseats.com, walmart.com, babylist.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.