Category AI Visibility Report
Spackling Paste AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,020
Est. AI queries / month
5
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 5 buyer topics in Spackling Paste across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,020 AI queries per month.
- DAP leads the AI shelf with 56.6% of brand mentions, followed by Meeco's Red Devil (13.8%) and 3M (9.6%). The top three hold 80% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “vinyl spackling paste” (top keyword “crawfords vinyl spackling paste”, ~210 searches/mo).
- AI answers lean on dap.com most (29.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | DAP | 775 | 56.6% |
| 2 | Meeco's Red Devil | 189 | 13.8% |
| 3 | 3M | 132 | 9.6% |
| 4 | Zinsser | 75 | 5.5% |
| 5 | USG Sheetrock | 57 | 4.2% |
| 6 | Crawford's | 27 | 2% |
| 7 | Gorilla | 21 | 1.5% |
| 8 | Durabond | 17 | 1.2% |
| 9 | USG | 15 | 1.1% |
| 10 | ProForm | 13 | 0.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| vinyl spackling paste | ≈2,020 | crawfords vinyl spackling paste | 210 |
| fast drying spackling paste | — | fast drying spackle | 4,400 |
| spackling paste for plaster repair | — | plaster repair | 3,600 |
| lightweight spackling paste | — | lightweight spackle | 6,600 |
| spackling paste for ceiling repair | — | ceiling drywall repair | 3,600 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| dap.com | 138 | 29.7% |
| lowes.com | 57 | 12.3% |
| reddit.com | 47 | 10.1% |
| homedepot.com | 39 | 8.4% |
| usg.com | 33 | 7.1% |
| thisoldhouse.com | 29 | 6.2% |
| reddevil.com | 25 | 5.4% |
| bobvila.com | 25 | 5.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for spackling paste?
Over the last 30 days the top brands by AI mention share are: DAP (56.6%), Meeco's Red Devil (13.8%), 3M (9.6%), Zinsser (5.5%), USG Sheetrock (4.2%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about spackling paste?
GEOly estimates ~2,020 AI queries per month in this category across 5 buyer topics, led by “vinyl spackling paste”.
Which sources do AI engines cite for spackling paste?
The most-cited domains are: dap.com, lowes.com, reddit.com, homedepot.com, usg.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.