Category AI Visibility Report
Soil AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈50,503
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Soil across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 50,503 AI queries per month.
- Espoma leads the AI shelf with 10.8% of brand mentions, followed by Miracle-Gro (7.2%) and Bonsai Jack (5.7%). The top three hold 23.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “organic soil” (top keyword “organic container soil”, ~8,100 searches/mo).
- AI answers lean on reddit.com most (15.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Espoma | 318 | 10.8% |
| 2 | Miracle-Gro | 213 | 7.2% |
| 3 | Bonsai Jack | 167 | 5.7% |
| 4 | Back to the Roots | 155 | 5.2% |
| 5 | Black Gold | 152 | 5.1% |
| 6 | PRO-MIX | 147 | 5% |
| 7 | Coast of Maine | 127 | 4.3% |
| 8 | Kellogg | 124 | 4.2% |
| 9 | FoxFarm | 104 | 3.5% |
| 10 | Fluval | 76 | 2.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| organic soil | ≈17,725 | organic container soil | 8,100 |
| african violet potting soil | ≈17,045 | african violet potting soil | 14,800 |
| raised bed soil | ≈15,733 | raised beds soil | 9,900 |
| potting soil | — | soil for potting | 49,500 |
| acidic soil | — | azalea acidic soil | 18,100 |
| fill soil | — | filling soil | 14,800 |
| succulent soil | — | potting soil for succulent | 40,500 |
| aquarium soil | — | soil for fish tank | 9,900 |
| garden soil | — | garden soil | 40,500 |
| orchid potting soil | — | orchid potting soil | 49,500 |
| bonsai soil | — | soil for bonsai trees | 14,800 |
| top soil | — | top soil | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 128 | 15.3% |
| extension.org | 66 | 7.9% |
| homedepot.com | 51 | 6.1% |
| bhg.com | 45 | 5.4% |
| bobvila.com | 41 | 4.9% |
| iastate.edu | 40 | 4.8% |
| lowes.com | 36 | 4.3% |
| aos.org | 35 | 4.2% |
Related category reports
FAQ
Which brands do AI assistants recommend most for soil?
Over the last 30 days the top brands by AI mention share are: Espoma (10.8%), Miracle-Gro (7.2%), Bonsai Jack (5.7%), Back to the Roots (5.2%), Black Gold (5.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about soil?
GEOly estimates ~50,503 AI queries per month in this category across 12 buyer topics, led by “organic soil”.
Which sources do AI engines cite for soil?
The most-cited domains are: reddit.com, extension.org, homedepot.com, bhg.com, bobvila.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.