Category AI Visibility Report
Setting Powder AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,178
Est. AI queries / month
24
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 24 buyer topics in Setting Powder across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,178 AI queries per month.
- Laura Mercier leads the AI shelf with 18.1% of brand mentions, followed by Hourglass Cosmetics (9.9%) and Maybelline (5.1%). The top three hold 33.1% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “setting powder vs face powder” (top keyword “setting powder vs face powder”, ~880 searches/mo).
- AI answers lean on allure.com most (27.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Laura Mercier | 2,183 | 18.1% |
| 2 | Hourglass Cosmetics | 1,195 | 9.9% |
| 3 | Maybelline | 614 | 5.1% |
| 4 | Kosas | 583 | 4.8% |
| 5 | Huda Beauty | 520 | 4.3% |
| 6 | Charlotte Tilbury | 513 | 4.3% |
| 7 | NARS | 473 | 3.9% |
| 8 | Fenty Beauty | 384 | 3.2% |
| 9 | bareMinerals | 383 | 3.2% |
| 10 | Wet n Wild | 349 | 2.9% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| setting powder vs face powder | ≈1,236 | setting powder vs face powder | 880 |
| under eye setting powder | ≈1,234 | undereye setting powder | 1,000 |
| Setting powder for under eyes | ≈1,188 | undereye setting powder | 1,000 |
| setting powder for dry skin | ≈1,180 | best setting powder for dry skin | 1,000 |
| setting powder for foundation | ≈1,172 | setting powder for foundation | 1,000 |
| Setting powder for concealer | ≈1,168 | setting powder concealer | 880 |
| banana setting powder | — | banana powder setting powder | 1,300 |
| setting powder for mature skin | — | best setting powder mature skin | 1,900 |
| talc-free setting powder | — | talc-free setting powder | 6,600 |
| setting powder vs setting spray | — | setting spray versus setting powder | 2,400 |
| blurring setting powder | — | blur setting powder | 1,300 |
| translucent setting powder | — | laura mercier's translucent loose setting powder | 49,500 |
| setting powder for oily skin | — | oily skin setting powder | 9,900 |
| setting powder vs finishing powder | — | finishing powder vs setting powder | 2,900 |
| Setting powder for under eye | — | undereye setting powder | 1,000 |
| Affordable setting powder | — | inexpensive setting powder | 1,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| allure.com | 613 | 27.7% |
| reddit.com | 574 | 26% |
| glamour.com | 184 | 8.3% |
| marieclaire.com | 131 | 5.9% |
| lorealparisusa.com | 102 | 4.6% |
| lauramercier.com | 95 | 4.3% |
| whowhatwear.com | 93 | 4.2% |
| makeup.com | 39 | 1.8% |
FAQ
Which brands do AI assistants recommend most for setting powder?
Over the last 30 days the top brands by AI mention share are: Laura Mercier (18.1%), Hourglass Cosmetics (9.9%), Maybelline (5.1%), Kosas (4.8%), Huda Beauty (4.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about setting powder?
GEOly estimates ~7,178 AI queries per month in this category across 24 buyer topics, led by “setting powder vs face powder”.
Which sources do AI engines cite for setting powder?
The most-cited domains are: allure.com, reddit.com, glamour.com, marieclaire.com, lorealparisusa.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.