Category AI Visibility Report
Safes AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈27,050
Est. AI queries / month
11
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 11 buyer topics in Safes across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 27,050 AI queries per month.
- Sentry leads the AI shelf with 21.6% of brand mentions, followed by VAULTEK (9.2%) and Liberty London (6.4%). The top three hold 37.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “In-wall safes” (top keyword “safes in wall”, ~6,600 searches/mo).
- AI answers lean on reddit.com most (32.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Sentry | 1,132 | 21.6% |
| 2 | VAULTEK | 482 | 9.2% |
| 3 | Liberty London | 337 | 6.4% |
| 4 | AMSEC | 300 | 5.7% |
| 5 | Fort Knox Home Security and Alarm | 239 | 4.6% |
| 6 | SnapSafe | 209 | 4% |
| 7 | Console Vault | 171 | 3.3% |
| 8 | Barska | 143 | 2.7% |
| 9 | Mycube | 127 | 2.4% |
| 10 | SecureIt | 125 | 2.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| In-wall safes | ≈9,840 | safes in wall | 6,600 |
| Safes with dehumidifiers | ≈8,760 | gun safes with dehumidifiers | 9,900 |
| Ammo safes | ≈8,450 | ammo safes | 5,400 |
| Pistol safes | — | pistol safes | 12,100 |
| Gun safes | — | safes for gun | 165,000 |
| Car safes | — | car safes | 12,100 |
| Home safes | — | safe home safes | 18,100 |
| Document safes | — | fireproof document safe | 6,600 |
| Stackable safes | — | stackable gun safes | 14,800 |
| Biometric safes | — | biometric handgun safes | 6,600 |
| Fireproof safes | — | fireproof safes | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 309 | 32.4% |
| outdoorlife.com | 76 | 8% |
| pewpewtactical.com | 60 | 6.3% |
| bobvila.com | 52 | 5.4% |
| consolevault.com | 36 | 3.8% |
| usa-gun-shop.com | 29 | 3% |
| fieldandstream.com | 27 | 2.8% |
| libertysafe.com | 26 | 2.7% |
Related category reports
FAQ
Which brands do AI assistants recommend most for safes?
Over the last 30 days the top brands by AI mention share are: Sentry (21.6%), VAULTEK (9.2%), Liberty London (6.4%), AMSEC (5.7%), Fort Knox Home Security and Alarm (4.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about safes?
GEOly estimates ~27,050 AI queries per month in this category across 11 buyer topics, led by “In-wall safes”.
Which sources do AI engines cite for safes?
The most-cited domains are: reddit.com, outdoorlife.com, pewpewtactical.com, bobvila.com, consolevault.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.