Category AI Visibility Report
General Office Supplies AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈125,636
Est. AI queries / month
195
Buyer topics monitored
123
Brands on the AI shelf
19
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 195 buyer topics in General Office Supplies across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 125,636 AI queries per month.
- Staples leads the AI shelf with 7.1% of brand mentions, followed by Tombow (5.4%) and Post-it (3.2%). The top three hold 15.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “money envelopes” (top keyword “money envelopes”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (29% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Staples | 4,873 | 7.1% |
| 2 | Tombow | 3,730 | 5.4% |
| 3 | Post-it | 2,179 | 3.2% |
| 4 | Avery | 2,095 | 3.1% |
| 5 | Leuchtturm1917 | 1,906 | 2.8% |
| 6 | Rhodia | 1,761 | 2.6% |
| 7 | FIVE STAR | 1,180 | 1.7% |
| 8 | Pentel Illumina | 933 | 1.4% |
| 9 | Pen+Gear | 880 | 1.3% |
| 10 | KOKUYO | 832 | 1.2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| money envelopes | ≈7,438 | money envelopes | 5,400 |
| envelopes with liners | ≈6,256 | envelopes and liners | 4,400 |
| 4x6 envelopes | ≈5,965 | envelopes for 4x6 | 4,400 |
| 5 subject notebooks | ≈5,901 | five subject notebooks | 9,900 |
| notebooks for drawing | ≈5,682 | notebook drawing | 6,600 |
| A4 notebooks | ≈5,416 | a4 notebook | 5,400 |
| journals for anxiety | ≈4,620 | anxiety journals | 4,400 |
| dotted journals | ≈4,463 | journals dotted | 3,600 |
| workout journals | ≈4,309 | workout journals | 2,400 |
| trading journals | ≈4,174 | trading journals | 5,400 |
| journals for pregnancy | ≈3,999 | journals on pregnancy | 4,400 |
| Yellow notepads | ≈3,287 | round yellow tablet l | 2,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 2,695 | 29% |
| walmart.com | 611 | 6.6% |
| staples.com | 595 | 6.4% |
| avery.com | 332 | 3.6% |
| usps.com | 320 | 3.4% |
| tombowusa.com | 317 | 3.4% |
| wired.com | 265 | 2.9% |
| target.com | 244 | 2.6% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Journals | ≈33,147 | 30 | Leuchtturm1917 |
| Envelopes | ≈19,659 | 12 | Staples |
| Notebooks | ≈16,999 | 12 | FIVE STAR |
| Notepads | ≈12,826 | 20 | Rhodia |
| Postcards | ≈8,466 | 10 | Minted |
| Rubber Bands | ≈7,371 | 14 | Goody |
| Erasers | ≈6,719 | 16 | Tombow |
| Sticky Notes | ≈6,100 | 10 | Post-it |
| Index Cards | ≈3,564 | 10 | Staples |
| Address Labels | ≈2,993 | 6 | Avery |
| Binder Paper | ≈1,613 | 7 | KOKUYO |
| Paper Clips | ≈1,577 | 7 | Staples |
| Binder Clips | ≈1,531 | 6 | Staples |
| Cover Paper | ≈1,370 | 5 | Neenah |
| Push Pins | ≈885 | 12 | Staples |
| Laminating Sheets | ≈587 | 5 | Avery |
| Correction Tape | ≈229 | 6 | Tombow |
| Checks | — | 3 | Harland Clarke |
| Shipping Labels | — | 4 | Avery |
FAQ
Which brands do AI assistants recommend most for general office supplies?
Over the last 30 days the top brands by AI mention share are: Staples (7.1%), Tombow (5.4%), Post-it (3.2%), Avery (3.1%), Leuchtturm1917 (2.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about general office supplies?
GEOly estimates ~125,636 AI queries per month in this category across 195 buyer topics, led by “money envelopes”.
Which sources do AI engines cite for general office supplies?
The most-cited domains are: reddit.com, walmart.com, staples.com, avery.com, usps.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.