Category AI Visibility Report
Multivitamins AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈21,476
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Multivitamins across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 21,476 AI queries per month.
- Nature Made leads the AI shelf with 12.8% of brand mentions, followed by Thorne (11.2%) and MegaFood (6.8%). The top three hold 30.8% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “multivitamins for eye health” (top keyword “multivitamins for eye health”, ~8,100 searches/mo).
- AI answers lean on nih.gov most (29.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Nature Made | 517 | 12.8% |
| 2 | Thorne | 451 | 11.2% |
| 3 | MegaFood | 275 | 6.8% |
| 4 | Ritual | 242 | 6% |
| 5 | Pure Encapsulations | 183 | 4.5% |
| 6 | Centrum | 177 | 4.4% |
| 7 | One A Day | 168 | 4.2% |
| 8 | Life Extension | 160 | 4% |
| 9 | Garden of Life | 148 | 3.7% |
| 10 | MaryRuth's | 148 | 3.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| multivitamins for eye health | ≈5,771 | multivitamins for eye health | 8,100 |
| multivitamins for energy | ≈5,737 | multivitamins for energy | 4,400 |
| multivitamins for perimenopause | ≈5,144 | perimenopause multivitamins | 5,400 |
| bariatric multivitamins | ≈4,824 | multivitamins bariatric | 5,400 |
| prenatal multivitamins | — | prenatal multivitamins with folic acid | 90,500 |
| multivitamin gummies | — | women's multivitamin gummies | 6,600 |
| best multivitamins | — | multivitamin | 135,000 |
| multivitamins for men | — | best men's multivitamins | 40,500 |
| liquid multivitamins | — | liquid multivitamin | 14,800 |
| multivitamins for men over 50 | — | best multivitamins for men over 50 | 9,900 |
| vegan multivitamins | — | vegan multivitamin | 18,100 |
| multivitamins for women over 50 | — | best multivitamin for women over 50 | 12,100 |
| methylated multivitamins | — | methylated multivitamin | 22,200 |
| multivitamins with iron | — | multivitamin with iron | 9,900 |
| multivitamins for women | — | multivitamin for women | 49,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| nih.gov | 473 | 29.7% |
| verywellhealth.com | 162 | 10.2% |
| healthline.com | 130 | 8.2% |
| reddit.com | 95 | 6% |
| consumerlab.com | 82 | 5.2% |
| health.com | 66 | 4.1% |
| goodhousekeeping.com | 45 | 2.8% |
| medicalnewstoday.com | 39 | 2.4% |
Related category reports
FAQ
Which brands do AI assistants recommend most for multivitamins?
Over the last 30 days the top brands by AI mention share are: Nature Made (12.8%), Thorne (11.2%), MegaFood (6.8%), Ritual (6%), Pure Encapsulations (4.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about multivitamins?
GEOly estimates ~21,476 AI queries per month in this category across 15 buyer topics, led by “multivitamins for eye health”.
Which sources do AI engines cite for multivitamins?
The most-cited domains are: nih.gov, verywellhealth.com, healthline.com, reddit.com, consumerlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.