Category AI Visibility Report
Multitools AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈4,695
Est. AI queries / month
10
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 10 buyer topics in Multitools across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 4,695 AI queries per month.
- Leatherman leads the AI shelf with 49% of brand mentions, followed by Victorinox (20.3%) and Gerber (16.6%). The top three hold 85.9% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “electric multitools” (top keyword “electric wire stripper”, ~4,400 searches/mo).
- AI answers lean on reddit.com most (27.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Leatherman | 2,705 | 49% |
| 2 | Victorinox | 1,120 | 20.3% |
| 3 | Gerber | 913 | 16.6% |
| 4 | SOG | 322 | 5.8% |
| 5 | Milwaukee | 72 | 1.3% |
| 6 | NexTool | 67 | 1.2% |
| 7 | ROXON | 57 | 1% |
| 8 | Klein | 55 | 1% |
| 9 | DEWALT | 35 | 0.6% |
| 10 | Knipex | 28 | 0.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| electric multitools | ≈1,596 | electric wire stripper | 4,400 |
| multitools with pliers | ≈1,564 | multitool pliers | 260 |
| EDC multitools | ≈1,535 | tsa approved multitools | 880 |
| Heavy duty multitools | — | heavy duty multi tool | 3,600 |
| multitools with knife blades | — | multi tool blades | 9,900 |
| Premium multitools | — | premium multi-tool | 3,600 |
| multitools with pocket carry | — | lightweight multi-tool | 2,900 |
| brand-led multitools | — | leatherman multitools | 33,100 |
| multitools | — | multi tool | 60,500 |
| Compact multitools | — | compact multi tool | 4,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 285 | 27.4% |
| popularmechanics.com | 183 | 17.6% |
| knifecenter.com | 124 | 11.9% |
| leatherman.com | 91 | 8.8% |
| outdoorgearlab.com | 89 | 8.6% |
| cleverhiker.com | 57 | 5.5% |
| popsci.com | 36 | 3.5% |
| mensjournal.com | 28 | 2.7% |
FAQ
Which brands do AI assistants recommend most for multitools?
Over the last 30 days the top brands by AI mention share are: Leatherman (49%), Victorinox (20.3%), Gerber (16.6%), SOG (5.8%), Milwaukee (1.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about multitools?
GEOly estimates ~4,695 AI queries per month in this category across 10 buyer topics, led by “electric multitools”.
Which sources do AI engines cite for multitools?
The most-cited domains are: reddit.com, popularmechanics.com, knifecenter.com, leatherman.com, outdoorgearlab.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.