Category AI Visibility Report
Moisturizer AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈0
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Moisturizer across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 0 AI queries per month.
- CeraVe leads the AI shelf with 15.9% of brand mentions, followed by La Roche-Posay (11.3%) and Vanicream (8.3%). The top three hold 35.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Moisturizer for eczema” (top keyword “moisturizer for eczema”, ~165,000 searches/mo).
- AI answers lean on aad.org most (31.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | CeraVe | 1,085 | 15.9% |
| 2 | La Roche-Posay | 774 | 11.3% |
| 3 | Vanicream | 569 | 8.3% |
| 4 | Eucerin | 269 | 3.9% |
| 5 | Neutrogena | 255 | 3.7% |
| 6 | Aveeno | 195 | 2.8% |
| 7 | Cetaphil | 154 | 2.2% |
| 8 | EltaMD | 110 | 1.6% |
| 9 | bareMinerals | 101 | 1.5% |
| 10 | Aquaphor | 94 | 1.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Moisturizer for eczema | — | moisturizer for eczema | 165,000 |
| Moisturizer for keratosis pilaris | — | keratosis pilaris moisturizer | 110,000 |
| Lip moisturizer | — | vegan lip moisturizer | 60,500 |
| Dermatologist-recommended moisturizer | — | dermatologist recommended moisturizer | 27,100 |
| Moisturizer with SPF | — | moisturizer with spf | 22,200 |
| Vaginal moisturizer | — | vaginal moisturizer | 27,100 |
| Face moisturizer | — | face moisturizer | 40,500 |
| Natural moisturizer | — | jojoba oil for skin | 22,200 |
| Moisturizer for oily skin | — | moisturizer for oily skin | 18,100 |
| Body moisturizer | — | body butter | 27,100 |
| Anti-aging moisturizer | — | anti age moisturizer | 40,500 |
| Hyaluronic acid moisturizer | — | hyaluronic acid moisturizer | 18,100 |
| Tinted moisturizer | — | tinted moisturizer | 49,500 |
| Moisturizer for itchy skin | — | moisturizer for itchy skin | 74,000 |
| Moisturizer for sensitive skin | — | moisturizer for sensitive skin | 18,100 |
| Moisturizer for tretinoin and retinol | — | moisturizer for retinol | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| aad.org | 509 | 31.1% |
| reddit.com | 298 | 18.2% |
| nih.gov | 154 | 9.4% |
| allure.com | 110 | 6.7% |
| nbcnews.com | 79 | 4.8% |
| clevelandclinic.org | 63 | 3.8% |
| nationaleczema.org | 52 | 3.2% |
| mayoclinic.org | 40 | 2.4% |
FAQ
Which brands do AI assistants recommend most for moisturizer?
Over the last 30 days the top brands by AI mention share are: CeraVe (15.9%), La Roche-Posay (11.3%), Vanicream (8.3%), Eucerin (3.9%), Neutrogena (3.7%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about moisturizer?
GEOly estimates ~0 AI queries per month in this category across 20 buyer topics, led by “Moisturizer for eczema”.
Which sources do AI engines cite for moisturizer?
The most-cited domains are: aad.org, reddit.com, nih.gov, allure.com, nbcnews.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.