Category AI Visibility Report
Lip Gloss AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈11,901
Est. AI queries / month
26
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 26 buyer topics in Lip Gloss across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 11,901 AI queries per month.
- NYX leads the AI shelf with 10.7% of brand mentions, followed by Fenty Beauty (7.7%) and Maybelline (5.8%). The top three hold 24.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “lip tint gloss” (top keyword “lip tint gloss”, ~1,900 searches/mo).
- AI answers lean on reddit.com most (39.5% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | NYX | 979 | 10.7% |
| 2 | Fenty Beauty | 704 | 7.7% |
| 3 | Maybelline | 527 | 5.8% |
| 4 | MAC | 390 | 4.3% |
| 5 | Revlon | 285 | 3.1% |
| 6 | Dior | 252 | 2.8% |
| 7 | Rare Beauty | 238 | 2.6% |
| 8 | Tower 28 | 228 | 2.5% |
| 9 | BUXOM | 215 | 2.4% |
| 10 | ColourPop | 211 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| lip tint gloss | ≈6,050 | lip tint gloss | 1,900 |
| long lasting lip gloss | ≈5,851 | longest lasting lip gloss | 1,900 |
| Lip-plumping products | — | lip-plumping products | 2,400 |
| Lip gloss sets | — | lip gloss set | 6,600 |
| Lip gloss keychain | — | lip gloss keychain | 4,400 |
| Lip gloss for plump lips | — | lip plumper | 33,100 |
| DIY lip gloss | — | how can you make lip gloss | 3,600 |
| Pink lip gloss | — | pink lip gloss | 5,400 |
| Hydrating lip gloss | — | hydrating lip gloss | 9,900 |
| Black lip gloss | — | black lip gloss | 2,400 |
| Best lip gloss | — | best lip gloss | 8,100 |
| Non-sticky lip gloss | — | non sticky lip gloss | 12,100 |
| Vegan lip gloss | — | vegan lip gloss | 9,900 |
| Tinted lip oil | — | tinted lip oil | 4,400 |
| Korean lip gloss | — | korean lip gloss | 2,400 |
| Plumping lip gloss | — | lip plumping gloss | 14,800 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 478 | 39.5% |
| allure.com | 162 | 13.4% |
| marieclaire.com | 65 | 5.4% |
| ulta.com | 61 | 5% |
| vogue.com | 32 | 2.6% |
| lorealparisusa.com | 31 | 2.6% |
| whowhatwear.com | 27 | 2.2% |
| target.com | 27 | 2.2% |
FAQ
Which brands do AI assistants recommend most for lip gloss?
Over the last 30 days the top brands by AI mention share are: NYX (10.7%), Fenty Beauty (7.7%), Maybelline (5.8%), MAC (4.3%), Revlon (3.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about lip gloss?
GEOly estimates ~11,901 AI queries per month in this category across 26 buyer topics, led by “lip tint gloss”.
Which sources do AI engines cite for lip gloss?
The most-cited domains are: reddit.com, allure.com, marieclaire.com, ulta.com, vogue.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.