Category AI Visibility Report
Pool & Spa AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈137,412
Est. AI queries / month
127
Buyer topics monitored
88
Brands on the AI shelf
12
Categories covered
Key insights
- Over the last 30 days, GEOly monitored 127 buyer topics in Pool & Spa across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 137,412 AI queries per month.
- Intex leads the AI shelf with 5.9% of brand mentions, followed by Pentair (3.8%) and Hayward (2.8%). The top three hold 12.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Salt water swimming pools” (top keyword “salt water pool”, ~12,100 searches/mo).
- AI answers lean on reddit.com most (27.4% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Intex | 3,119 | 5.9% |
| 2 | Pentair | 2,021 | 3.8% |
| 3 | Hayward | 1,502 | 2.8% |
| 4 | Oodles | 1,385 | 2.6% |
| 5 | Bestway | 1,284 | 2.4% |
| 6 | S.R. Smith Accu-Sense | 987 | 1.9% |
| 7 | Confer Plastics | 952 | 1.8% |
| 8 | Swimways | 891 | 1.7% |
| 9 | Endless Pools | 855 | 1.6% |
| 10 | Sun Home | 822 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Salt water swimming pools | ≈17,716 | salt water pool | 12,100 |
| Lap swimming pools | ≈13,194 | lap swimming pools | 14,800 |
| Indoor swimming pools | ≈12,982 | indoor swimming pools | 18,100 |
| Container swimming pools | ≈12,617 | container pools | 14,800 |
| Oval swimming pools | ≈10,709 | oval swimming pools above ground | 8,100 |
| 6 person hot tubs | ≈8,287 | 6 person hot tub | 5,400 |
| Salt water hot tubs | ≈7,334 | salt water for hot tubs | 6,600 |
| Inground hot tubs | ≈6,932 | inground hot tub | 4,400 |
| tent saunas | ≈4,678 | tent saunas | 6,600 |
| low emf infrared saunas | ≈4,208 | low emf infrared saunas | 2,900 |
| Portable pool heaters | ≈3,432 | portable swimming pool heaters | 1,900 |
| Pool covers with drains | ≈3,128 | pool covers with drain | 1,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 2,364 | 27.4% |
| homedepot.com | 224 | 2.6% |
| bobvila.com | 216 | 2.5% |
| pentair.com | 201 | 2.3% |
| sunhomesaunas.com | 199 | 2.3% |
| travelandleisure.com | 187 | 2.2% |
| jacuzzi.com | 179 | 2.1% |
| forbes.com | 179 | 2.1% |
Category reports inside
| Category | Est. AI queries / mo | Topics | Top brand in AI |
|---|---|---|---|
| Swimming Pools | ≈67,218 | 18 | Intex |
| Hot Tubs | ≈22,553 | 10 | Hot Spring |
| Pool Heaters | ≈9,303 | 10 | Pentair |
| Saunas | ≈8,886 | 13 | Sun Home |
| Pool Covers | ≈8,545 | 11 | Loop-Loc |
| Pool Floats | ≈7,443 | 20 | Intex |
| Pool Slides | ≈4,138 | 6 | S.R. Smith Accu-Sense |
| Pool Lights | ≈4,077 | 7 | Pentair |
| Pool Noodles | ≈1,785 | 8 | Oodles |
| Pool Toys | ≈1,452 | 10 | Swimways |
| Pool Ladders | ≈1,441 | 9 | Confer Plastics |
| Swim Spas | ≈571 | 5 | Endless Pools |
FAQ
Which brands do AI assistants recommend most for pool & spa?
Over the last 30 days the top brands by AI mention share are: Intex (5.9%), Pentair (3.8%), Hayward (2.8%), Oodles (2.6%), Bestway (2.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about pool & spa?
GEOly estimates ~137,412 AI queries per month in this category across 127 buyer topics, led by “Salt water swimming pools”.
Which sources do AI engines cite for pool & spa?
The most-cited domains are: reddit.com, homedepot.com, bobvila.com, pentair.com, sunhomesaunas.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.