Category AI Visibility Report
Hand Sanitiser AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈2,990
Est. AI queries / month
16
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 16 buyer topics in Hand Sanitiser across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 2,990 AI queries per month.
- Purell leads the AI shelf with 26.4% of brand mentions, followed by Touchland (12.9%) and Germ-X (5.2%). The top three hold 44.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Gel hand sanitiser” (top keyword “hand sanitizer gel”, ~1,000 searches/mo).
- AI answers lean on cdc.gov most (31.6% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Purell | 1,322 | 26.4% |
| 2 | Touchland | 648 | 12.9% |
| 3 | Germ-X | 262 | 5.2% |
| 4 | NOSHINKU | 260 | 5.2% |
| 5 | Dr. Bronner's | 163 | 3.3% |
| 6 | Bath & Body Works | 105 | 2.1% |
| 7 | 3M Avagard | 101 | 2% |
| 8 | The Honest Company | 99 | 2% |
| 9 | Equate | 97 | 1.9% |
| 10 | PAUME | 76 | 1.5% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Gel hand sanitiser | ≈1,496 | hand sanitizer gel | 1,000 |
| Hand sanitiser for dispenser | ≈1,494 | purell hand sanitizer for dispenser | 1,900 |
| Hand sanitiser for norovirus | — | hand sanitiser norovirus | 22,200 |
| Moisturising hand sanitiser | — | hand sanitiser aloe | 480 |
| Portable hand sanitiser | — | hand sanitiser mini | 2,900 |
| Hand sanitiser with holder | — | hand sanitiser and holder | 5,400 |
| Alcohol-based hand sanitiser | — | alcohol-based hand sanitizer | 18,100 |
| Hand sanitiser for sensitive skin | — | hand sanitiser sensitive skin | 320 |
| Bulk hand sanitiser | — | bulk hand sanitiser | 1,300 |
| Medical hand sanitiser | — | purell advanced hand sanitizer | 2,900 |
| Natural hand sanitiser | — | natural hand sanitiser | 720 |
| Hand sanitiser spray | — | touchland hand sanitizer | 110,000 |
| Scented hand sanitiser | — | bath and body works hand sanitizer | 14,800 |
| Foaming hand sanitiser | — | foaming hand sanitizer | 1,900 |
| Hand sanitiser refill | — | hand sanitiser refill | 1,300 |
| Alcohol-free hand sanitiser | — | alcohol free hand sanitizers | 2,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| cdc.gov | 294 | 31.6% |
| nih.gov | 127 | 13.6% |
| aad.org | 96 | 10.3% |
| reddit.com | 93 | 10% |
| fda.gov | 77 | 8.3% |
| nbcnews.com | 58 | 6.2% |
| touchland.com | 39 | 4.2% |
| target.com | 29 | 3.1% |
FAQ
Which brands do AI assistants recommend most for hand sanitiser?
Over the last 30 days the top brands by AI mention share are: Purell (26.4%), Touchland (12.9%), Germ-X (5.2%), NOSHINKU (5.2%), Dr. Bronner's (3.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about hand sanitiser?
GEOly estimates ~2,990 AI queries per month in this category across 16 buyer topics, led by “Gel hand sanitiser”.
Which sources do AI engines cite for hand sanitiser?
The most-cited domains are: cdc.gov, nih.gov, aad.org, reddit.com, fda.gov. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.