Category AI Visibility Report
Eyeshadow AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈7,536
Est. AI queries / month
26
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 26 buyer topics in Eyeshadow across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 7,536 AI queries per month.
- ColourPop leads the AI shelf with 10.2% of brand mentions, followed by Urban Decay (6.4%) and Laura Mercier (6.3%). The top three hold 22.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “cream eyeshadow” (top keyword “cream eyeshadow”, ~5,400 searches/mo).
- AI answers lean on reddit.com most (31.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | ColourPop | 683 | 10.2% |
| 2 | Urban Decay | 425 | 6.4% |
| 3 | Laura Mercier | 422 | 6.3% |
| 4 | Natasha Denona | 389 | 5.8% |
| 5 | Bobbi Brown | 339 | 5.1% |
| 6 | Anastasia Beverly Hills | 297 | 4.4% |
| 7 | NYX | 282 | 4.2% |
| 8 | MAC | 277 | 4.1% |
| 9 | Maybelline | 229 | 3.4% |
| 10 | Juvia's Place | 180 | 2.7% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| cream eyeshadow | ≈4,041 | cream eyeshadow | 5,400 |
| red eyeshadow | ≈3,495 | red a eyeshadow | 4,400 |
| glitter eyeshadow | — | glitter eyeshadow | 5,400 |
| eyeshadow for hooded eyes | — | eyeshadow for hooded eyes | 14,800 |
| black eyeshadow | — | eyeshadow with black | 5,400 |
| eyeshadow application techniques | — | eyeshadow looks | 8,100 |
| blue eyeshadow | — | blue eyeshadow | 6,600 |
| eyeshadow palettes | — | eyeshadow palettes | 27,100 |
| purple eyeshadow | — | purple eyeshadow | 5,400 |
| eyeshadow sticks | — | eyeshadow stick | 9,900 |
| eyeshadow stick | — | eyeshadow pencil | 14,800 |
| green eyeshadow | — | green eyeshadow | 5,400 |
| stick eyeshadow | — | eyeshadow pencil | 14,800 |
| eyeshadow for blue eyes | — | blue eyeshadow on blue eyes | 5,400 |
| eyeshadow primer | — | eyeshadow primer | 22,200 |
| eyeshadow for hazel eyes | — | eyeshadow for hazel eyes | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 517 | 31.8% |
| allure.com | 231 | 14.2% |
| marieclaire.com | 184 | 11.3% |
| lorealparisusa.com | 115 | 7.1% |
| ulta.com | 105 | 6.5% |
| vogue.com | 66 | 4.1% |
| whowhatwear.com | 64 | 3.9% |
| harpersbazaar.com | 45 | 2.8% |
FAQ
Which brands do AI assistants recommend most for eyeshadow?
Over the last 30 days the top brands by AI mention share are: ColourPop (10.2%), Urban Decay (6.4%), Laura Mercier (6.3%), Natasha Denona (5.8%), Bobbi Brown (5.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about eyeshadow?
GEOly estimates ~7,536 AI queries per month in this category across 26 buyer topics, led by “cream eyeshadow”.
Which sources do AI engines cite for eyeshadow?
The most-cited domains are: reddit.com, allure.com, marieclaire.com, lorealparisusa.com, ulta.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.