Category AI Visibility Report
Earphones AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈65,420
Est. AI queries / month
12
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 12 buyer topics in Earphones across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 65,420 AI queries per month.
- soundcore leads the AI shelf with 14% of brand mentions, followed by Sony (12.7%) and Bose (8.7%). The top three hold 35.4% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Gaming earphones” (top keyword “gaming earbuds”, ~12,100 searches/mo).
- AI answers lean on youtube.com most (19.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | soundcore | 2,535 | 14% |
| 2 | Sony | 2,294 | 12.7% |
| 3 | Bose | 1,573 | 8.7% |
| 4 | Apple | 1,560 | 8.6% |
| 5 | Shokz | 1,508 | 8.3% |
| 6 | 731 | 4% | |
| 7 | Samsung | 636 | 3.5% |
| 8 | JLab | 618 | 3.4% |
| 9 | Sennheiser | 597 | 3.3% |
| 10 | Timekettle | 441 | 2.4% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Gaming earphones | ≈24,085 | gaming earbuds | 12,100 |
| Budget earphones | ≈22,783 | budget friendly earbuds | 12,100 |
| Bone conduction earphones | ≈18,552 | best bone conduction headphones | 12,100 |
| Noise cancelling earphones | — | noise cancelling earbuds | 49,500 |
| In-ear wireless earphones | — | bose in ear earphones | 110,000 |
| Over-ear earphones | — | over the ear earphones | 49,500 |
| Wired earphones | — | wired earbuds | 40,500 |
| Open-ear earphones | — | open ear earphones | 27,100 |
| Translation earphones | — | translating earphones | 49,500 |
| Earphones for sleep | — | sleep headphones | 18,100 |
| Premium wireless earphones | — | apple airpods | 301,000 |
| True wireless earphones | — | wireless earbuds | 201,000 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| youtube.com | 1,118 | 19.3% |
| google.com | 1,099 | 19% |
| rtings.com | 792 | 13.7% |
| reddit.com | 648 | 11.2% |
| soundguys.com | 588 | 10.2% |
| soundcore.com | 203 | 3.5% |
| techradar.com | 160 | 2.8% |
| cnet.com | 130 | 2.2% |
FAQ
Which brands do AI assistants recommend most for earphones?
Over the last 30 days the top brands by AI mention share are: soundcore (14%), Sony (12.7%), Bose (8.7%), Apple (8.6%), Shokz (8.3%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about earphones?
GEOly estimates ~65,420 AI queries per month in this category across 12 buyer topics, led by “Gaming earphones”.
Which sources do AI engines cite for earphones?
The most-cited domains are: youtube.com, google.com, rtings.com, reddit.com, soundguys.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.