Category AI Visibility Report
Duvet Inserts AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈12,915
Est. AI queries / month
13
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 13 buyer topics in Duvet Inserts across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 12,915 AI queries per month.
- Quince leads the AI shelf with 20.4% of brand mentions, followed by Boll & Branch (6.9%) and Sijo Home (4.6%). The top three hold 31.9% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Duvet inserts with ties” (top keyword “duvet inserts with ties”, ~390 searches/mo).
- AI answers lean on sleepfoundation.org most (44% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Quince | 1,069 | 20.4% |
| 2 | Boll & Branch | 361 | 6.9% |
| 3 | Sijo Home | 242 | 4.6% |
| 4 | Parachute | 215 | 4.1% |
| 5 | Bedsure | 189 | 3.6% |
| 6 | Brooklinen | 155 | 3% |
| 7 | Buffy | 150 | 2.9% |
| 8 | Puredown | 148 | 2.8% |
| 9 | Bare Home | 147 | 2.8% |
| 10 | Pottery Barn | 105 | 2% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Duvet inserts with ties | ≈4,500 | duvet inserts with ties | 390 |
| Cooling duvet inserts | ≈4,243 | cooling duvet inserts | 1,900 |
| Fluffy duvet inserts | ≈4,172 | mellow comforter | 18,100 |
| Twin duvet inserts | — | twin comforter | 14,800 |
| Full size duvet inserts | — | full size bed comforter | 14,800 |
| King size duvet inserts | — | king size comforter | 22,200 |
| Down alternative duvet inserts | — | down alternative comforter | 9,900 |
| Lightweight duvet inserts | — | lightweight comforter | 4,400 |
| Oversized duvet inserts | — | oversized king comforter | 18,100 |
| Queen size duvet inserts | — | queen comforter | 14,800 |
| Down duvet inserts | — | down comforter | 49,500 |
| Organic natural duvet inserts | — | cotton comforter queen | 6,600 |
| Hypoallergenic duvet inserts | — | hypoallergenic comforter | 8,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| sleepfoundation.org | 389 | 44% |
| reddit.com | 205 | 23.2% |
| goodhousekeeping.com | 164 | 18.5% |
| architecturaldigest.com | 40 | 4.5% |
| forbes.com | 24 | 2.7% |
| target.com | 15 | 1.7% |
| aafa.org | 9 | 1% |
| wayfair.com | 7 | 0.8% |
FAQ
Which brands do AI assistants recommend most for duvet inserts?
Over the last 30 days the top brands by AI mention share are: Quince (20.4%), Boll & Branch (6.9%), Sijo Home (4.6%), Parachute (4.1%), Bedsure (3.6%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about duvet inserts?
GEOly estimates ~12,915 AI queries per month in this category across 13 buyer topics, led by “Duvet inserts with ties”.
Which sources do AI engines cite for duvet inserts?
The most-cited domains are: sleepfoundation.org, reddit.com, goodhousekeeping.com, architecturaldigest.com, forbes.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.