Category AI Visibility Report
Dog Toys AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈50,823
Est. AI queries / month
20
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 20 buyer topics in Dog Toys across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 50,823 AI queries per month.
- Kong leads the AI shelf with 30.2% of brand mentions, followed by West Paw (9.6%) and Goughnuts (8.7%). The top three hold 48.5% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “dog toys for separation anxiety” (top keyword “dog separation anxiety toys”, ~12,100 searches/mo).
- AI answers lean on reddit.com most (20.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Kong | 2,320 | 30.2% |
| 2 | West Paw | 737 | 9.6% |
| 3 | Goughnuts | 668 | 8.7% |
| 4 | Outward Hound | 351 | 4.6% |
| 5 | Nylabone | 318 | 4.1% |
| 6 | Nina Ottosson | 311 | 4.1% |
| 7 | Monster K9 | 188 | 2.4% |
| 8 | Benebone | 186 | 2.4% |
| 9 | TUFFY | 181 | 2.4% |
| 10 | Ruff Dawg | 173 | 2.3% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| dog toys for separation anxiety | ≈11,640 | dog separation anxiety toys | 12,100 |
| dog toys for boredom | ≈11,043 | bored dog toys | 6,600 |
| dog toys for tug of war | ≈10,264 | dog toys tug of war | 3,600 |
| dog toys for digging | ≈9,723 | dog toys for digging | 9,900 |
| dog toys for high energy dogs | ≈8,153 | high-energy dog toys | 4,400 |
| dog chew toys | — | dog chew toys | 110,000 |
| tough dog toys | — | tough chew dog toys | 12,100 |
| dog enrichment toys | — | dog enrichment toys | 12,100 |
| safe dog chew toys | — | dog safe chew toys | 8,100 |
| plush dog toys | — | dog teddy bears | 40,500 |
| squeaky dog toys | — | squeakers dog toys | 6,600 |
| dog teething dog toys | — | teething dog toys | 22,200 |
| dog puzzle toys | — | dog puzzle toys | 27,100 |
| interactive dog toys | — | interactive dog toys | 33,100 |
| dog toys for strong chewers | — | chewers dog toys | 110,000 |
| dog fetch toys | — | dog fetching toys | 9,900 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 245 | 20.8% |
| chewy.com | 99 | 8.4% |
| vetstreet.com | 81 | 6.9% |
| caninejournal.com | 67 | 5.7% |
| akc.org | 67 | 5.7% |
| forbes.com | 61 | 5.2% |
| preventivevet.com | 59 | 5% |
| petmd.com | 43 | 3.7% |
FAQ
Which brands do AI assistants recommend most for dog toys?
Over the last 30 days the top brands by AI mention share are: Kong (30.2%), West Paw (9.6%), Goughnuts (8.7%), Outward Hound (4.6%), Nylabone (4.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about dog toys?
GEOly estimates ~50,823 AI queries per month in this category across 20 buyer topics, led by “dog toys for separation anxiety”.
Which sources do AI engines cite for dog toys?
The most-cited domains are: reddit.com, chewy.com, vetstreet.com, caninejournal.com, akc.org. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.