Category AI Visibility Report
Diffusers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈15,648
Est. AI queries / month
15
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 15 buyer topics in Diffusers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 15,648 AI queries per month.
- Pura leads the AI shelf with 9% of brand mentions, followed by Vitruvi (7.1%) and Aroma360 (4.4%). The top three hold 20.5% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “cold air diffusers” (top keyword “cold air diffusers”, ~3,600 searches/mo).
- AI answers lean on reddit.com most (27.3% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Pura | 529 | 9% |
| 2 | Vitruvi | 418 | 7.1% |
| 3 | Aroma360 | 262 | 4.4% |
| 4 | Scentia | 236 | 4% |
| 5 | Aera Home | 222 | 3.8% |
| 6 | AromaTech | 211 | 3.6% |
| 7 | Pure Enrichment | 188 | 3.2% |
| 8 | NEST New York | 181 | 3.1% |
| 9 | Feliway | 166 | 2.8% |
| 10 | Scentiment | 164 | 2.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| cold air diffusers | ≈4,108 | cold air diffusers | 3,600 |
| diffusers for dogs | ≈4,046 | pheromone diffusers for dogs | 4,400 |
| room diffusers | ≈3,793 | room diffusers | 2,900 |
| electric diffusers | ≈3,701 | pura diffusers | 49,500 |
| scent diffusers | — | diffusers scents | 12,100 |
| ultrasonic diffusers | — | ultrasonic diffusers for essential oils | 18,100 |
| essential oil diffusers | — | essential oils and diffusers | 74,000 |
| home diffusers | — | fragrance diffusers for home | 6,600 |
| hotel diffusers | — | hotel collection diffusers | 33,100 |
| aromatherapy diffusers | — | aromatherapy oils diffusers | 74,000 |
| diffusers for cats | — | feliway pheromone diffusers for cats | 6,600 |
| car diffusers | — | diffusers in car | 14,800 |
| reed diffusers | — | reed diffuser | 40,500 |
| waterless diffusers | — | waterless diffusers | 6,600 |
| diffusers with lights | — | lighted diffusers | 5,400 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 184 | 27.3% |
| wired.com | 71 | 10.5% |
| hgtv.com | 41 | 6.1% |
| nih.gov | 38 | 5.6% |
| homesandgardens.com | 36 | 5.3% |
| aroma360.com | 22 | 3.3% |
| bhg.com | 18 | 2.7% |
| sosahomeandbody.com | 17 | 2.5% |
FAQ
Which brands do AI assistants recommend most for diffusers?
Over the last 30 days the top brands by AI mention share are: Pura (9%), Vitruvi (7.1%), Aroma360 (4.4%), Scentia (4%), Aera Home (3.8%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about diffusers?
GEOly estimates ~15,648 AI queries per month in this category across 15 buyer topics, led by “cold air diffusers”.
Which sources do AI engines cite for diffusers?
The most-cited domains are: reddit.com, wired.com, hgtv.com, nih.gov, homesandgardens.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.