Category AI Visibility Report
Countertops AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈68,863
Est. AI queries / month
17
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 17 buyer topics in Countertops across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 68,863 AI queries per month.
- Cambria leads the AI shelf with 8.9% of brand mentions, followed by MSI (8.6%) and Caesarstone (8.1%). The top three hold 25.6% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “Natural stone countertops” (top keyword “natural stone countertops”, ~12,100 searches/mo).
- AI answers lean on slabwise.com most (19.8% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Cambria | 273 | 8.9% |
| 2 | MSI | 264 | 8.6% |
| 3 | Caesarstone | 249 | 8.1% |
| 4 | Silestone | 240 | 7.8% |
| 5 | Stone Coat Countertops | 200 | 6.5% |
| 6 | Dekton | 138 | 4.5% |
| 7 | Viatera | 129 | 4.2% |
| 8 | Wilsonart | 127 | 4.1% |
| 9 | Formica | 126 | 4.1% |
| 10 | Corian | 116 | 3.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Natural stone countertops | ≈21,537 | natural stone countertops | 12,100 |
| Porcelain countertops | ≈19,269 | porcelain countertops | 14,800 |
| Concrete countertops | ≈14,259 | concrete countertops | 14,800 |
| Epoxy countertops | ≈13,798 | epoxy countertops | 18,100 |
| Quartz vs granite countertops | — | quartz vs granite countertops | 12,100 |
| Laminate countertops | — | laminate countertops | 49,500 |
| Solid surface countertops | — | corian countertops | 33,100 |
| Bathroom countertops | — | bathroom countertops | 12,100 |
| Kitchen countertops | — | kitchen countertops | 74,000 |
| Marble countertops | — | marble countertops | 27,100 |
| Engineered stone countertops | — | engineered stone countertops | 22,200 |
| Quartzite countertops | — | quartzite countertops | 201,000 |
| Quartz countertops | — | quartz countertops | 201,000 |
| Types of countertops | — | countertop countertops | 110,000 |
| Granite countertops | — | granite countertops | 135,000 |
| Butcher block countertops | — | butcher block countertops | 60,500 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| slabwise.com | 251 | 19.8% |
| reddit.com | 228 | 18% |
| consumerreports.org | 127 | 10% |
| houzz.com | 80 | 6.3% |
| homesandgardens.com | 80 | 6.3% |
| bobvila.com | 33 | 2.6% |
| msisurfaces.com | 29 | 2.3% |
| bhg.com | 27 | 2.1% |
Related category reports
FAQ
Which brands do AI assistants recommend most for countertops?
Over the last 30 days the top brands by AI mention share are: Cambria (8.9%), MSI (8.6%), Caesarstone (8.1%), Silestone (7.8%), Stone Coat Countertops (6.5%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about countertops?
GEOly estimates ~68,863 AI queries per month in this category across 17 buyer topics, led by “Natural stone countertops”.
Which sources do AI engines cite for countertops?
The most-cited domains are: slabwise.com, reddit.com, consumerreports.org, houzz.com, homesandgardens.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.