Category AI Visibility Report
Coolers AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈27,685
Est. AI queries / month
36
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 36 buyer topics in Coolers across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 27,685 AI queries per month.
- YETI leads the AI shelf with 19.5% of brand mentions, followed by RTIC (18.1%) and Igloo (6.3%). The top three hold 43.9% combined — a concentrated shelf where challengers need a differentiated topic wedge.
- The highest-demand topic is “Metal coolers” (top keyword “metal cooler”, ~6,600 searches/mo).
- AI answers lean on reddit.com most (26.7% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | YETI | 3,489 | 19.5% |
| 2 | RTIC | 3,235 | 18.1% |
| 3 | Igloo | 1,121 | 6.3% |
| 4 | Coleman | 894 | 5% |
| 5 | Pelican | 869 | 4.9% |
| 6 | Engel | 849 | 4.8% |
| 7 | Lifetime | 705 | 3.9% |
| 8 | Grizzly | 419 | 2.3% |
| 9 | Dometic | 291 | 1.6% |
| 10 | Hydro Flask | 284 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| Metal coolers | ≈11,717 | metal cooler | 6,600 |
| Rotomolded coolers | ≈8,788 | orca coolers | 18,100 |
| Soft coolers | ≈7,180 | yeti bag coolers | 49,500 |
| Chest coolers | — | chest coolers | 22,200 |
| Durable and high-performance coolers | — | durable coolers | 12,100 |
| Dometic coolers | — | dometic cooler | 5,400 |
| Engel coolers | — | engel coolers usa | 22,200 |
| Wine coolers | — | wine coolers | 49,500 |
| Pelican coolers | — | pelican coolers | 18,100 |
| Floating coolers | — | floating cooler | 8,100 |
| Metal and stainless steel coolers | — | metal cooler | 6,600 |
| Stanley coolers | — | stanley coolers | 5,400 |
| Water coolers | — | water cooler | 40,500 |
| Color-specific coolers | — | blue coolers | 8,100 |
| Coolers with wheels | — | ice chest coolers with wheels | 33,100 |
| Orca coolers | — | orca coolers | 18,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 441 | 26.7% |
| outdoorgearlab.com | 343 | 20.8% |
| outdoorlife.com | 109 | 6.6% |
| yeti.com | 85 | 5.1% |
| foodandwine.com | 58 | 3.5% |
| fieldandstream.com | 51 | 3.1% |
| travelandleisure.com | 44 | 2.7% |
| bobvila.com | 36 | 2.2% |
FAQ
Which brands do AI assistants recommend most for coolers?
Over the last 30 days the top brands by AI mention share are: YETI (19.5%), RTIC (18.1%), Igloo (6.3%), Coleman (5%), Pelican (4.9%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about coolers?
GEOly estimates ~27,685 AI queries per month in this category across 36 buyer topics, led by “Metal coolers”.
Which sources do AI engines cite for coolers?
The most-cited domains are: reddit.com, outdoorgearlab.com, outdoorlife.com, yeti.com, foodandwine.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.