Category AI Visibility Report
Candles AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈87,113
Est. AI queries / month
19
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 19 buyer topics in Candles across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 87,113 AI queries per month.
- Voluspa leads the AI shelf with 6.8% of brand mentions, followed by NEST New York (3.7%) and Luminara (3.2%). The top three hold 13.7% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “flameless candles” (top keyword “flameless candles”, ~22,200 searches/mo).
- AI answers lean on reddit.com most (28.1% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Voluspa | 458 | 6.8% |
| 2 | NEST New York | 252 | 3.7% |
| 3 | Luminara | 214 | 3.2% |
| 4 | Yankee Candle | 213 | 3.2% |
| 5 | Homemory | 206 | 3.1% |
| 6 | Diptyque | 185 | 2.7% |
| 7 | WoodWick | 183 | 2.7% |
| 8 | 612 Vermont | 153 | 2.3% |
| 9 | Trudon | 128 | 1.9% |
| 10 | Root Candles | 122 | 1.8% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| flameless candles | ≈19,626 | flameless candles | 22,200 |
| taper candles | ≈18,520 | taper candles | 22,200 |
| votive candles | ≈17,670 | votive candles | 27,100 |
| Shabbat candles | ≈17,069 | shabbat candles | 14,800 |
| floating candles | ≈14,228 | floating candles | 18,100 |
| luxury candles | — | diptyque candles | 49,500 |
| candles with photos | — | candles with pictures | 22,200 |
| scented candles | — | scenting candles | 49,500 |
| birthday candles | — | candles birthday candle | 27,100 |
| pillar candles | — | candles pillar | 18,100 |
| beeswax candles | — | beeswax candles | 40,500 |
| non toxic candles | — | non toxic candles | 18,100 |
| Christmas candles | — | candles xmas | 14,800 |
| Hanukkah candles | — | candles on hanukkah | 33,100 |
| soy wax candles | — | soy-wax candles | 49,500 |
| citronella candles | — | citronella oil candles | 27,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 199 | 28.1% |
| walmart.com | 38 | 5.4% |
| mburcandle.co | 28 | 4% |
| southernliving.com | 24 | 3.4% |
| homedepot.com | 22 | 3.1% |
| bestreviews.com | 20 | 2.8% |
| bhg.com | 20 | 2.8% |
| chabad.org | 18 | 2.5% |
Related category reports
FAQ
Which brands do AI assistants recommend most for candles?
Over the last 30 days the top brands by AI mention share are: Voluspa (6.8%), NEST New York (3.7%), Luminara (3.2%), Yankee Candle (3.2%), Homemory (3.1%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about candles?
GEOly estimates ~87,113 AI queries per month in this category across 19 buyer topics, led by “flameless candles”.
Which sources do AI engines cite for candles?
The most-cited domains are: reddit.com, walmart.com, mburcandle.co, southernliving.com, homedepot.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.