Category AI Visibility Report
Backpacks AI Visibility Report 2026: Top Brands & Buyer Topics in AI Search
Data updated 2026-08-27 · 30-day window · ChatGPT · Google AI Mode · Google AI Overviews
≈69,488
Est. AI queries / month
22
Buyer topics monitored
10
Brands on the AI shelf
Key insights
- Over the last 30 days, GEOly monitored 22 buyer topics in Backpacks across ChatGPT, Google AI Mode, Google AI Overviews — an estimated 69,488 AI queries per month.
- Osprey leads the AI shelf with 7.7% of brand mentions, followed by The North Face (6.3%) and L.L.Bean (3.2%). The top three hold 17.2% combined — a shelf that has not consolidated yet, leaving a clear window for challengers.
- The highest-demand topic is “backpacks for cats” (top keyword “cat backpack”, ~33,100 searches/mo).
- AI answers lean on reddit.com most (35% of citations) — earning presence on these sources is the shortest path to being recommended.
Brands AI recommends most
Share of brand mentions across AI answers in the last 30 days (Share of Model).
| # | Brand | AI mentions | Share |
|---|---|---|---|
| 1 | Osprey | 987 | 7.7% |
| 2 | The North Face | 805 | 6.3% |
| 3 | L.L.Bean | 403 | 3.2% |
| 4 | Jansport | 374 | 2.9% |
| 5 | Patagonia | 309 | 2.4% |
| 6 | Cotopaxi | 277 | 2.2% |
| 7 | Aer | 258 | 2% |
| 8 | Loungefly | 228 | 1.8% |
| 9 | Peak Design | 216 | 1.7% |
| 10 | TUMI | 207 | 1.6% |
What shoppers ask AI
Buyer topics monitored in this category, with estimated monthly AI queries and the top Google keyword behind each topic.
| Topic | Est. AI queries / mo | Top keyword | Search volume / mo |
|---|---|---|---|
| backpacks for cats | ≈42,598 | cat backpack | 33,100 |
| backpacks with coolers | ≈26,890 | yeti backpack | 33,100 |
| Travel backpacks for women | — | travel backpacks for women | 22,200 |
| Durable backpacks | — | durable backpack | 90,500 |
| backpacks for school | — | jansport backpack | 301,000 |
| Clear backpacks | — | clear backpack | 60,500 |
| character backpacks | — | loungefly backpack | 40,500 |
| Designer luxury backpacks | — | coach backpack | 74,000 |
| cool backpacks | — | sprayground backpack | 823,000 |
| kids backpacks | — | kids backpacks | 74,000 |
| Waterproof backpacks | — | waterproof backpack | 27,100 |
| Leather backpacks | — | leather backpack | 27,100 |
| Cute backpacks | — | loungefly backpack | 40,500 |
| Men's backpacks | — | oakley backpacks | 27,100 |
| Tactical backpacks | — | caterpillar backpacks | 33,100 |
| Black and colored backpacks | — | black backpack | 33,100 |
Sources AI cites in this category
Root domains AI engines cited most when answering category queries in the last 30 days.
| Domain | Citations | Share |
|---|---|---|
| reddit.com | 472 | 35% |
| packhacker.com | 183 | 13.6% |
| outdoorgearlab.com | 96 | 7.1% |
| travelandleisure.com | 59 | 4.4% |
| wired.com | 36 | 2.7% |
| gearjunkie.com | 32 | 2.4% |
| rei.com | 30 | 2.2% |
| chewy.com | 27 | 2% |
FAQ
Which brands do AI assistants recommend most for backpacks?
Over the last 30 days the top brands by AI mention share are: Osprey (7.7%), The North Face (6.3%), L.L.Bean (3.2%), Jansport (2.9%), Patagonia (2.4%). Data from GEOly's continuous monitoring across ChatGPT, Google AI Mode, Google AI Overviews.
How many people ask AI about backpacks?
GEOly estimates ~69,488 AI queries per month in this category across 22 buyer topics, led by “backpacks for cats”.
Which sources do AI engines cite for backpacks?
The most-cited domains are: reddit.com, packhacker.com, outdoorgearlab.com, travelandleisure.com, wired.com. Building brand presence on these sources is the most direct way to win AI recommendations.
Methodology
GEOly continuously runs category buyer prompts across ChatGPT, Google AI Mode, Google AI Overviews and records which brands are mentioned and which sources are cited. Figures aggregate a 30-day window; AI query volumes are modeled estimates from keyword demand and AI-adoption share. Data: GEOly MCP Server, updated 2026-08-27.
See your brand inside this category
GEOly tracks how ChatGPT, Google AI Mode and Google AI Overviews mention, rank and cite your brand against every competitor above — and what to fix to win the AI shelf.