AI visibility tracker · Microsoft Copilot
Copilot visibility tracker
Microsoft Copilot answers questions across Microsoft's products. Track whether it recommends your brand and which sources it cites when it does.
Microsoft Copilot is included on the Plus ($999/month) and Enterprise plans.
Why measure Microsoft Copilot on its own
Copilot's answers are grounded in web results from Microsoft's own search stack rather than Google's, so the sources it cites, and the brands it recommends, can differ from the Google engines on the same question.
Many teams track ChatGPT and Google and leave Copilot unmeasured. Adding it to the same prompt set shows whether you have a Microsoft-specific gap.
As with every engine, the cited-domain list shows which pages to be mentioned on, and the answer wording shows how Copilot currently describes you.
What you see for every tracked prompt
Metric guide: definitions, formulas and how to read them- AI Generative Visibility RateAIGVR
- GEOly's composite 0–100 score for how visible a brand is inside AI answers. It combines whether the brand is named, where it appears in the answer, whether its own domain is cited, and the sentiment of the surrounding language — across every tracked prompt, engine and market.
- Share of ModelSoM
- The share of all brand mentions in a category's AI answers that belong to your brand. It places visibility in a competitive context instead of counting appearances in isolation.
- Citation Rate
- The share of tracked AI answers that cite the brand's own domain as a source. Being retrieved is not the same as being cited: an engine can read your page and still choose not to rely on it.
- Share of Card
- The share of AI shopping product cards in a category that are occupied by your products. This is the shelf metric of agentic commerce: AI assistants assemble a product shelf before the click, and the card decides which store the buy-now link points at.
- AI DA
- A source-side authority score for a domain — the AI-era counterpart to domain authority. It ranks how much a given publisher, retailer, forum or reference site actually feeds AI answers in a category, so outreach can be prioritized by influence on answers rather than by traditional backlink value.
- Query Fanout
- The background searches an AI engine runs while assembling one answer. Reading them shows what the engine was actually looking for — including site-restricted lookups against brand domains to verify claims like warranty, materials or certifications.
How Microsoft Copilot picks what to cite
- Grounded in the Bing index — Bing ranking and crawlability come first.
- Structured data and clear schema improve extraction into answers.
- Enterprise and productivity intent rewards accurate docs and comparisons.
How tracking works
- 01
Choose the questions
Add the prompts your buyers ask, by country and language. Competitors are detected from the answers, not only from a list you maintain.
- 02
GEOly asks on a schedule
Each prompt runs in the engine and the full answer is stored: brands named, their order, sentiment, cited sources and product cards.
- 03
Act on the gaps
See which prompts you lose, which sources the engine trusts in your category, and which facts it got wrong, then track the change.
FAQ
Which GEOly plans include Microsoft Copilot?
Copilot is included on the Plus and Enterprise plans. Plus covers all five engines GEOly monitors: ChatGPT, Google AI Mode, Gemini, Google AI Overviews and Microsoft Copilot.
Why might Copilot cite different sources than Google?
Copilot grounds its answers in Microsoft's search results, so its source pool overlaps with Google's but is not the same. Tracking both on one prompt set shows exactly where they diverge for your category.
Which GEOly plans include Microsoft Copilot?
Microsoft Copilot is included on the Plus ($999/month) and Enterprise plans. Prices are in USD, billed monthly; see /pricing for the current per-plan list.
Track the other engines
- ChatGPT visibility tracker
- Google AI Mode visibility tracker
- Gemini visibility tracker
- Google AI Overviews tracker
Further reading: Compare AI visibility trackers for this engine