Part of GEOly's "GEO / AEO Expert Watch" series · meet **Vanessa Fox**, a quick map of their public work and where to follow them — with links to the original sources.
Who is Vanessa Fox
Vanessa Fox created Google's Webmaster Central and the first version of Google Search Console, shaping how site owners understand their search presence. She is the author of Marketing in the Age of Google and co-founder of the search analytics platform Keylime Toolbox. She has long focused on making search data actionable for businesses of all sizes.
These experts focus on making AI visibility measurable and accountable to the business — moving from vanity metrics to citations, mentions, answer share and conversion. Their recurring focus areas include: Search analytics, SEO, Keylime Toolbox.
What GEO / AEO practitioners can learn from Vanessa Fox
- **Rankings are no longer the finish line**: in a zero-click, AI-answer world, being cited/recommended is closer to real influence than position alone. - **Define new KPIs**: citation counts, share of mentions, answer share, AI-attributed conversions — you can only optimize what you can quantify. - **Tie it to the business**: connect AI visibility to revenue, leads and branded search to justify sustained investment.
**GEOly angle**: Grounds AI-visibility reporting in the search-analytics foundations she helped invent.
What it means for brands going global
For global-facing brands, stand up an "AI visibility dashboard" early: track citations and mentions on core questions, benchmark competitors, and try to tie it to store conversions. GEOly’s brand GEO audits are built around exactly this measurable frame.
Follow Vanessa Fox: homepage & socials
- [Website](https://www.keylimetoolbox.com) - [Blog](https://www.vanessafox.com) - [LinkedIn](https://www.linkedin.com/in/vanessafox/)
To meet more experts across GEO, AEO and agentic commerce, visit the [GEOly author hub](/blog/author).
*This profile is an editorial compilation of publicly available information, curated by the GEOly team for industry learning and reference. All links point to the expert's own public pages. Contact us for any correction or removal.*
